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Module Specifications

Archived Version 2006 - 2007

Module Title Digital Imaging 2
Module Code CM240
School School of Communications

Online Module Resources

Level 2 Credit Rating 10
Pre-requisite None
Co-requisite None
Module Aims
To establish competence in the advanced use of the digital camera. To introduce lighting, external flash, and the photographic studio as pertains to the digital experience.To continue investigations into the complexities of compositional layered image making in the Photoshop, Image Ready, In-Design and Illustrator applications.To investigate Print as a primary area of concern in the Digital domain.To introduce and integrate the graphic image with multimedia practice.To further investigate project concept building and content. To define the relationship between the client and designer in commercial art.To develop design strategies and rationales. To contextualise multimedia production within the traditions of practice and critical-studies in visual culture. To relate all areas of contemporary image making to the history of art, advertising, and media studies.This module is an advanced continuation and overview of PhotoShop.Vector based graphics, web animation, and print are covered through demonstrations and task specific image exercises, enabling the student to establish a competence in designing visual documents for web and print. Studio critique is the main form of assessment.Students continue to work with signs and symbols. Analysis, problem solving, critical discussion and observation, as well as aesthetic/compositional skills and strategies, are emphasised allowing the digital to be placed in a relevant cultural context. Design practice is a core area of concern. The students work with mood-boards, storyboards, design briefs, animated gifs, and page layouts and templates.The works of contemporary artists and designers are shown and discussed.

Learning Outcomes


Indicative Time Allowances
Hours
Lectures 0
Tutorials 0
Laboratories 24
Seminars 12
Independent Learning Time 114

Total 150
Placements
Assignments
NOTE
Assume that a 10 credit module load represents approximately 150 hours' work, which includes all teaching, in-course assignments, laboratory work or other specialised training and an estimated private learning time associated with the module.

Indicative Syllabus
Weeks 1 - 3 : Photoshop Review -- Advanced Techniques in Layered- Image Making - Introduction to Illustrator -Print & Web-based Vector graphics -- Logos Weeks 4 - 7 : Introduction to Gif Animation and Image Ready Weeks 8 - 11: Commercial Packaging - Writing Design Briefs -- Developing a Project - Constructing Mood & Story Boards - Selling the Client Introduction to In-DesignWeek 12 : Critiques
Assessment
Continuous Assessment100% Examination Weight0%
Indicative Reading List
Amelunxen, Iglhaut, & Rotzer (Ed.) Photography After Photography, G&B Arts, 1996Beaumont, M. An Introduction to Typograph , Apple Press, London, 1990Darley, A. Visual Digital Culture, Surface Play and Spectacle in New Media Genres, Routledge. London, 2000.Jones, S. (Ed.) Virtual Culture, Identity and Communication in CyberSociety, Sage, California, 1997Laurel, B. Computers as Theatre, Addison-Wesley Publishing Company, 1991Lister, M. The Photographic Image in Digital Culture Routledge, NY, 1995Marien, M. W. Photgraphy, A Cultural History, Lawrence & King, 2002Mirzoeff, N. Visual Culture Reader Routledge, NY, 1998Paul, C. Digital Art, Thames & Hudson, 2003Tolsen, A. Mediations, Arnold, London, 1996Traub C. & Lipkin J. In The Realm of the Circuit, Pearson-Prentice Hall, Weinman, E. & Lourekas, P. Photoshop Peachpit Press, CA , 2004Winston, B. Technologies of Seeing: Photography, Cinematography and Television, BFI, London, 1996
Programme or List of Programmes
MMABSc in Multimedia
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