- To establish competence in the advanced use of the digital camera.
- To introduce lighting, external flash, and the photographic studio as pertains to the digital experience.
- To continue investigations into the complexities of compositional layered image making in the Photoshop, Image Ready, In-Design and Illustrator applications.
- To investigate Print as a primary area of concern in the Digital domain.
- To introduce and integrate the graphic image with multimedia practice.
- To further investigate project concept building and content.
- To define the relationship between the client and designer in commercial art.
- To develop design strategies and rationales.
- To contextualise multimedia production within the traditions of practice and critical-studies in visual culture.
- To relate all areas of contemporary image making to the history of art, advertising, and media studies.
Assessment:
100% Continuous Assessment
Studio critique is the main form of assessment.
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- Beaumont, M. An Introduction to Typograph , Apple Press, London, 1990
- Darley, A. Visual Digital Culture, Surface Play and Spectacle in New Media Genres, Routledge. London, 2000.
- Jones, S. (Ed.) Virtual Culture, Identity and Communication in CyberSociety, Sage, California, 1997
- Laurel, B. Computers as Theatre, Addison-Wesley Publishing Company, 1991
- Lister, M. The Photographic Image in Digital Culture Routledge, NY, 1995
- Marien, M. W. Photgraphy, A Cultural History, Lawrence & King, 2002
- Mirzoeff, N. Visual Culture Reader Routledge, NY, 1998
- Paul, C. Digital Art, Thames & Hudson, 2003
- Tolsen, A. Mediations, Arnold, London, 1996
- Traub C. & Lipkin J. In The Realm of the Circuit, Pearson-Prentice Hall,
- Weinman, E. & Lourekas, P. Photoshop Peachpit Press, CA , 2004
- Winston, B. Technologies of Seeing: Photography, Cinematography and Television, BFI, London, 1996
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