Registry
Module Specifications
Archived Version 2008 - 2009
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| Module Aims | |||||||||||||||||||||||||||||||||
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To evaluate a range of research approaches and methodologies relevant to the analysis, critique and understanding of mass communicationq
To promote a critical and analytical approach to contemporary issues in mass communication
To prepare students for work on their Dissertation with particular reference to theoretical contexts, choice of method, and use of information sources
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| Learning Outcomes | |||||||||||||||||||||||||||||||||
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Students will have developed greater critical and analytical competence in the assessment and conduct of communication research
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Assume that a 5 credit module load represents approximately 75 hours' work, which includes all teaching, in-course assignments, laboratory work or other specialised training and an estimated private learning time associated with the module. | |||||||||||||||||||||||||||||||||
| Indicative Syllabus | |||||||||||||||||||||||||||||||||
| What is research? Using the Internet for research Surveys and interviews Content analysis: procedures and approaches Ethnographic methods in studying culture Steps in the research process Planning your Dissertation TEACHING METHODS:Lectures and seminars with group presentations | |||||||||||||||||||||||||||||||||
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| Indicative Reading List | |||||||||||||||||||||||||||||||||
| Assessment:Minor essay: review of selected academic papers Major essay: group project in content analysis or audience research A.A. Berger, Media Analysis Techniques, Sage, 2nd edition, 1998D. Deacon et al (eds) Researching Communications, Arnold, 1999A.Hansen et al (eds), Mass Communication Research Methods, Macmillan, 1998S. Hornig Priest, Doing Media Research, an introduction, Sage, 1993D. McQuail, Mass Communication Theory, Sage, 4th Edition, 1994A. & M. Mattelart, Theories of Communication: a short introduction, Sage, 1998N. Walliman, Your Research Project a step-by-step guide for the first-time researcher, Sage, 2001R. D. Wimmer and J.R. Dominick, Mass Media Research, Wadsworth, 1994J. Ward and K.A. Hansen, Search Strategies in Mass Communication, Longman, 1995 | |||||||||||||||||||||||||||||||||
| Programme or List of Programmes | |||||||||||||||||||||||||||||||||
| HMSA | Study Abroad (Humanities & Soc Science) | ||||||||||||||||||||||||||||||||
| HMSAO | Study Abroad (Humanities & Soc Science) | ||||||||||||||||||||||||||||||||
| MAJ | MA in Journalism | ||||||||||||||||||||||||||||||||
| MAP | MA in Political and Public Communication | ||||||||||||||||||||||||||||||||
| MIC | MA in International Communications | ||||||||||||||||||||||||||||||||
| MIJS | MA in International Journalism Studies | ||||||||||||||||||||||||||||||||
| MSC | M.Sc. in Science Communication | ||||||||||||||||||||||||||||||||
| MTV | MA in Film and Television Studies | ||||||||||||||||||||||||||||||||
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