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Module Specifications

Archived Version 2003 - 2004

Module Title Strategic Management
Module Code MT301
School DCUBS

Online Module Resources

Module Co-ordinatorDr Malcolm BradyOffice NumberQ143
Level 3 Credit Rating 10
Pre-requisite None
Co-requisite None
Module Aims
To help the students to: (1) develop their understanding of strategy concepts and their application to real-life. (2) provide a framework to integrate their knowledge of the various business disciplines. (3) develop their skills in business analysis, strategic thinking and teamwork.

Learning Outcomes
This module will help students to develop and enhance their strategic and critical thinking, and their communication, interpersonal and information management skills, through a variety of methods, for example: through group case analysis, case discussion, or business simulation. Students will also develop a detailed understanding of the theoretical concepts and analytical tools of strategic management.

Indicative Time Allowances
Lectures 24
Tutorials 0
Laboratories 0
Seminars 12
Independent Learning Time 114

Total 150
Assume that a 10 credit module load represents approximately 150 hours' work, which includes all teaching, in-course assignments, laboratory work or other specialised training and an estimated private learning time associated with the module.

Indicative Syllabus
Part 1: The strategy process and strategic analysis Part 2: Strategic choice: strategy formation at business and corporate level. Part 3: Implementing strategy
Continuous Assessment40% Examination Weight60%
Indicative Reading List
Dess, G., G. Lumpkin, and M. Taylor (2004) Strategic Management: text and cases, McGraw Hill. De Wit, Bob and Ron Meyer (1998). Strategy: Process, Content, Context, International Thompson. Porter, M.E., (1985). Competitive Advantage, New York: Free Press. Mintzberg, H., B. Ahlstrand, and J. Lampel, (1998), A Strategy Safari, Prentice Hall.
Programme or List of Programmes
AFBA in Accounting & Finance
BSBachelor of Business Studies
BSIBusiness Studies ( with INTRA )
EBFBA in European Business (French)
EBGBA in European Business (German)
EBSBA in European Business (Spanish)
EBTBA in European Business (Trans.Studies)
IBLFGBA in Inter. Business & Lang. (Fr/Ge)
IBLFSBA in Inter. Business & Lang. (Fr/Sp)
IBLGSBA in Inter. Business & Lang. (Ge/Sp)
IBLJBA in Inter. Business & Lang. (Japanese)