Registry
Module Specifications
Archived Version 2011 - 2012
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Description To provide students with: An understanding of the need for effective communication in an emergency; The skills necessary to communicate effectively with the media, with other agencies and within their organisation. | |||||||||||||||||||||||||||||||||||||
Learning Outcomes 1. Identify communication priorities in managing a crisis situation; 2. Evaluate media coverage of a crisis; 3. Contribute effectively to their organisation s communications strategy; 4. Develop and implement a crisis communications strategy; 5. Develop and manage effective internal communications; 6. Develop and manage effective relationships with journalists; 7. Deal effectively with impromptu media queries; 8. Communicate key messages in concise and effective manner; 9. Have an awareness of interview techniques. | |||||||||||||||||||||||||||||||||||||
All module information is indicative and subject to change. For further information,students are advised to refer to the University's Marks and Standards and Programme Specific Regulations at: http://www.dcu.ie/registry/examinations/index.shtml |
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Indicative Content and
Learning Activities Communications PlanningCommunications in the pre-crisis, crisis and post-crisis / continuity periods of a crisis.Communications StrategiesCrisis communications & communication management strategies.The Communications PlanPreparing a crisis communications plan.Internal CommunicationsEffective internal communications.Publics and StakeholdersIdentifying - and planning for - all the publics of an organisation.News Media PrioritiesUnderstanding the priorities of the media in a crisis or emergency.Managing Media RelationsCreating, maintaining and developing relatinoships with the media.EthicsEthics of communications and the mediaCase StudiesCase studies in emergency communications.Presentation & Interview SkillsPresentation skills and interview techniques for media relations.Press ReleasesPress / media releases and media conferences. | |||||||||||||||||||||||||||||||||||||
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Indicative Reading List
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Other Resources None | |||||||||||||||||||||||||||||||||||||
Programme or List of Programmes | |||||||||||||||||||||||||||||||||||||
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