Registry
Module Specifications
Archived Version 2014 - 2015
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Description This module addresses the importance of audience studies for media studies and for society, culture and politics more generally. It aims to familiarise students with a broad range of theories and methods used in the study of film and television audiences in both a historical and contemporary context. It does so by focusing on the relationship between media texts and audiences, the social and cultural contexts of reception, and the ways in which meanings are generated for, and by, audiences. Through an examination of these elements, the module addresses the issues of media effects, influences and pleasures. | |||||||||||||||||||||||||||||||||||||||||
Learning Outcomes 1. Demonstrate a detailed understanding of a range of key theoretical and empirical approaches to audiences. 2. Identify the range of relationships that exist between the media and their audiences. 3. Evaluate different theoretical and methodological approaches to the academic study of audiences. 4. Examine the role of a specific film or television audience through conducting an audience research project. 5. Apply abstract knowledge of media audiences to empirical contexts. | |||||||||||||||||||||||||||||||||||||||||
All module information is indicative and subject to change. For further information,students are advised to refer to the University's Marks and Standards and Programme Specific Regulations at: http://www.dcu.ie/registry/examinations/index.shtml |
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Indicative Content and
Learning Activities Overview of debates and issues in audience studies Audiences, publics and imagined communities.Power, Ideology and Meanings: Encoding/Decoding: The 'active audience': reading and resistance: The Pleasures of the Text: Women's Genres Fan cultures and identity construction Reading genres: television news/ public information Audiences, History and Cultural Memory Contexts of viewing: domesticity and home Contexts of viewing: crossing cultures : 'New Media' and the disappearing audience? | |||||||||||||||||||||||||||||||||||||||||
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Indicative Reading List
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Other Resources None | |||||||||||||||||||||||||||||||||||||||||
Programme or List of Programmes |
GDSMS | Graduate Diploma in Social Media Studies |
IFPSMS | IFP Social Media Studies |
MSMS | MA in Social Media Studies |
MTV | MA in Film and Television Studies |
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