Registry
Module Specifications
Archived Version 2014 - 2015
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Description This module explores a broad range of issues relating to gender, sex and sexuality as they are mediated through all aspects of popular culture, from fashion and advertising to internet pornography and social networking sites. Using theoretical frameworks taken from gender/sexuality studies as well as media studies, it explores the impact of recent social, economic and technological developments (e.g. postfeminism, ICTs and the commodification of sex) on sexual identity construction, as well as the use of (new) media in challenging (hetero)normative understandings of sex and sexuality. | |||||||||||||||||||||||||||||||||||||||||
Learning Outcomes 1. Identify the key changes that have occurred in the (mediated) construction of discourses around gender, sex and sexuality in recent decades, in Ireland and elsewhere 2. Apply a range of media studies frameworks (political economy of media, textual analysis and audience / reception analysis) to a number of key case studies 3. Evaluate the practices of various media in their representation of gender, sex and sexuality and assess their role in shaping public opinion on sex and sexuality, as well as on sexual identity formation 4. Critically evaluate a range of anti-homophobia, sexual-health or pro-gay marriage initiatives in the media in relation to the relevant theoretical literature 5. Design and produce your own media campaign (e.g. poster, video clip, radio ad) to influence social attitudes about sex / sexuality and evaluate the strategy behind - and potential impact of - this artefact in relation to the relevant theoretical literature | |||||||||||||||||||||||||||||||||||||||||
All module information is indicative and subject to change. For further information,students are advised to refer to the University's Marks and Standards and Programme Specific Regulations at: http://www.dcu.ie/registry/examinations/index.shtml |
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Indicative Content and
Learning Activities None | |||||||||||||||||||||||||||||||||||||||||
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Indicative Reading List
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Other Resources None | |||||||||||||||||||||||||||||||||||||||||
Programme or List of Programmes |
DCUVER | DCU / Uversity |
GDSMS | Graduate Diploma in Social Media Studies |
HMSAO | Study Abroad (Humanities & Soc Science) |
MSMS | MA in Social Media Studies |
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