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Module Specifications

Archived Version 2015 - 2016

Module Title Imaging
Module Code CM240
School School of Communications

Online Module Resources

NFQ level 8 Credit Rating 10
Pre-requisite None
Co-requisite None
Compatibles None
Incompatibles None
Description

To establish competence in the advanced use of the digital camera. To introduce lighting, external flash, and the photographic studio as pertains to the digital experience. To continue investigations into the complexities of compositional layered image making in the Photoshop, CameraRaw, In-Design and Illustrator applications. To investigate Print as a primary area of concern in the Digital domain. To introduce and integrate the graphic image with multimedia practice. To further investigate project concept building and content. To define the relationship between the client and designer in commercial art. To develop design strategies and rationales. To contextualise multimedia production within the traditions of practice and critical-studies in visual culture. To relate all areas of contemporary image making to the history of art, advertising, and media studies. Assessment: 100% Continuous Assessment Studio critique is the main form of assessment.

Learning Outcomes

1. Demonstrate in-depth knowledge and critical evaluations of photography
2. Create professional photographic works competently
3. Create and work effectively with photography manipulation, graphics design, text and symbols layouts
4. Demonstrate detailed knowledge and critical evaluation of digital design
5. Appraise the key principles of digital imaging to demonstrate a clear understanding of their artistic and commercial use
6. Recognise and implement the appropriate use of graphic assets and techniques to formulate a valid and creative solution



Workload Full-time hours per semester
Type Hours Description
Lecture36Lectures
Seminars214Seminars, project and self-practice
Total Workload: 250

All module information is indicative and subject to change. For further information,students are advised to refer to the University's Marks and Standards and Programme Specific Regulations at: http://www.dcu.ie/registry/examinations/index.shtml

Indicative Content and Learning Activities

Indicative Content
Weeks 1 - 3 Photoshop Review -- Advanced Techniques in Layered- Image Making - Introduction to Illustrator -Print & Web-based Vector graphics -- Logos Weeks 4 - 7 : Introduction to LifeTrace Weeks 8 - 11: Commercial Packaging - Writing Design Briefs -- Developing a Project - Constructing Mood & Story Boards - Selling the Client Introduction to colour dark room Week 12 : Critiques

Assessment Breakdown
Continuous Assessment100% Examination Weight0%
Course Work Breakdown
TypeDescription% of totalAssessment Date
Reassessment Requirement
Resit arrangements are explained by the following categories;
1 = A resit is available for all components of the module
2 = No resit is available for 100% continuous assessment module
3 = No resit is available for the continuous assessment component
Unavailable
Indicative Reading List

  • preface and introduction by William A. Ewing: 2005, reGeneration, Thames & Hudson, London, 0500285829
  • Martin Kemp: 2000, Visualizations, University of California Press publisehd by arrangement with Oxford University Press, Berkeley, 0520223527
  • edited by Hubertus v. Amelunxen, Stefan Iglhaut, Florian Rötzer in collaboration with Alexis Cassel and Nikolaus G. Schneider: 0, Photography after photography, 9057011018
  • Terry Jeavons, Michael Beaumont: 1990, An introduction to typography, Apple Press, London, 1850762031
  • Andrew Darley: 0, Visual digital culture, 0415165555
  • edited by Steven G. Jones: 0, Virtual culture, 0761955267
  • Brenda Laurel: 1993, Computers as theatre, Addison-Wesley Pub. Co., Reading, Mass., 0201550601
  • edited by Martin Lister: 0, The photographic image in digital culture, 0415121574
  • Mary Warner Marien,: 0, Photography, 1856696669
  • edited by Nicholas Mirzoeff: 0, The visual culture reader, 0415252229
  • Christiane Paul: 0, Digital art, 0500203989
  • Charles H. Traub, Jonathan Lipkin: 2004, In the realm of the circuit, Pearson Prentice Hall, Upper Saddle River, N.J., 9780130936745
  • Brian Winston: 1996, Technologies of seeing, British Film Institute, London, 0851706010
Other Resources

3804, DVD, 0, Annie Leibovitz - Life Through a Lens,
Programme or List of Programmes
MMABSc in Multimedia
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