Registry
Module Specifications
Archived Version 2016 - 2017
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Description To provide skills and knowledge in the aesthetics of digitalImage making through the introduction of design, graphic and compositional precepts.To establish competence in the use of both the analogue and digital camera. To establish competence in the basic creative and technical aspects of image capture, editing and manipulation in the evolving multimedia context. To introduce the PhotoShop application and composite layered image making. To establish an understanding of project concept building and content. To contextualise multimedia production within the traditions of practice and critical-studies in visual culture. To relate all areas of contemporary image making to the history of art, advertising, and media studies. Students are introduced to working with signs and symbols. The photographic image is investigated. Contemporary image-makers are discussed and analyzed. Lectures covering such areas as Advertising, Text, and Digital Media allow the studentto define perimeters for working in both the expressive and commercial domains. Discussions and related assignments allow the digital to be placed in a relevant cultural context. As the student begins to understand the strategies involved with constructing meaning through the manipulation of information, digital foundations are integrated into the history and practical applications of lens-based and graphic image production. Studio critique is the main form of assessment. Analysis, problem solving, critical discussion and observation as well as aesthetic/compositional skills andstrategies are emphasised. Visual presentations, related readings, and 2 image making assignments act as astrong foundation for semester 2’s in depth PhotoShop experience. | |||||||||||||||||||||||||||||||||||||
Learning Outcomes 1. Demonstrate detailed knowledge and critical evaluations of photography 2. Create photographic works competently 3. Create and work effectively with photography, graphics, text and symbols 4. Demonstrate detailed knowledge and critical evaluation of digital image 5. Appraise the key principles of digital imaging to demonstrate a clear understanding of their use 6. Recognise and implement the appropriate use of graphic assets and techniques to formulate a valid and creative solution | |||||||||||||||||||||||||||||||||||||
All module information is indicative and subject to change. For further information,students are advised to refer to the University's Marks and Standards and Programme Specific Regulations at: http://www.dcu.ie/registry/examinations/index.shtml |
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Indicative Content and
Learning Activities Indicative ContentWeeks 1 - 4 Image Analysis - Introduction to Vector/Raster Applications Sensor Chips - Colour Channels - the Digital Camera Card Readers - File Formats -- Image Resolution - GeneralPreferences - Tool Box - Palettes & Options - History -- Interpolation -- Image & Graphic Applications for Multimedia Introduction to the works of contemporary photographers. Weeks 5 - 8 :Image Resolution - Filters -- Image Scanning Working with Selections -- Colour Profiles -- Levels -Layers - Channels & Masks - Adjustment Layers Shape Layers -- Type Tools - Paths - Story Boards - Design Briefs - Think Tanks Introduction to Advertising.Weeks 9 - 12 :Project Development - Concept Strategies - AdvancedComposition & Design -- Effects -Layer Styles Studio Critique | |||||||||||||||||||||||||||||||||||||
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Indicative Reading List
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Other Resources None | |||||||||||||||||||||||||||||||||||||
Programme or List of Programmes |
MMA | BSc in Multimedia |
- See the module specification for CM122 in 2003 - 2004
- See the module specification for CM122 in 2004 - 2005
- See the module specification for CM122 in 2005 - 2006
- See the module specification for CM122 in 2006 - 2007
- See the module specification for CM122 in 2007 - 2008
- See the module specification for CM122 in 2008 - 2009
- See the module specification for CM122 in 2009 - 2010
- See the module specification for CM122 in 2010 - 2011
- See the module specification for CM122 in 2011 - 2012
- See the module specification for CM122 in 2012 - 2013
- See the module specification for CM122 in 2013 - 2014
- See the module specification for CM122 in 2014 - 2015
- See the module specification for CM122 in 2015 - 2016
- See the module specification for CM122 in 2016 - 2017
- See the module specification for CM122 in 2017 - 2018
- See the module specification for CM122 in 2018 - 2019
- See the module specification for CM122 in 2019 - 2020
- See the module specification for CM122 in 2020 - 2021
- See the module specification for CM122 in 2021 - 2022
- See the module specification for CM122 in 2022 - 2023
- See the module specification for the current year