Registry
Module Specifications
Archived Version 2016 - 2017
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Description Students will either, prepare and write a substantial and original piece of independent academic research in the area of Public Relations OR plan and complete a substantial practical Public Relations project. In first weeks of the second semester each student will present work in progress to the class for discussion and receive feedback from students and the module co-ordinator. Each student, working in tandem with the module co-ordinator and individual project supervisors, will submit the completed project / dissertation at the end of May. | |||||||||||||||||||||||||||||||||||||
Learning Outcomes 1. Demonstrate the ability to collect, sort and analyse insights and perspectives gleaned from a literature review. 2. Identify the ways in which a suitable research methodology must be selected and applied to individual research projects. 3. Demonstrate a sound grasp of the theoretical principles underpinning a defined area of Public Relations and communications. 4. Demonstrate a capacity for original thought, logical argument and the ability to discuss objectively and rigorously. 5. Show proficiency in the planning of an extended, systematically developed research project, worked upon independently, incorporating insights gained from taught modules, with the guidance of a supervisor. | |||||||||||||||||||||||||||||||||||||
All module information is indicative and subject to change. For further information,students are advised to refer to the University's Marks and Standards and Programme Specific Regulations at: http://www.dcu.ie/registry/examinations/index.shtml |
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Indicative Content and
Learning Activities IntroductionOverview of the research process. Critically analyse and discuss existing literature relevant to the chosen topic.Develop a Research ProjectDevelop research questions, aims, objectives and statements. Select appropriate methodologies and method rationale. Implement time management.Literature ReviewConduct a review of the published material relating to the chosen topic, creating a foundation for the dissertation or project.Data AnalysisUndertake a systematic analysis of data.ConclusionsDraw appropriate conclusions. Identify areas for further research and the limitations associated with his/her dissertation or report. Develop a reflective account of the research process. | |||||||||||||||||||||||||||||||||||||
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Indicative Reading List
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Other Resources 23447, Web site, 2009, DCU Library guide to citation, Dublin, DCU, http://www.library.dcu.ie/citing&refquide08.pdf, 23448, Web site, 2009, Online guide to avoiding plagiarism, Cardiff University, https://ilrb.cf.ac.uk/plagiarism/tutorial/index.html, | |||||||||||||||||||||||||||||||||||||
Programme or List of Programmes | |||||||||||||||||||||||||||||||||||||
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