Registry
Module Specifications
Archived Version 2017 - 2018
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Description To establish competence in the advanced use of the digital camera. To introduce lighting, external flash, and the photographic studio as pertains to the digital experience. To continue investigations into the complexities of compositional layered image making in the Photoshop, CameraRaw, In-Design and Illustrator applications. To investigate Print as a primary area of concern in the Digital domain. To introduce and integrate the graphic image with multimedia practice. To further investigate project concept building and content. To define the relationship between the client and designer in commercial art. To develop design strategies and rationales. To contextualise multimedia production within the traditions of practice and critical-studies in visual culture. To relate all areas of contemporary image making to the history of art, advertising, and media studies. Assessment: 100% Continuous Assessment Studio critique is the main form of assessment. | |||||||||||||||||||||||||||||||||||||
Learning Outcomes 1. Demonstrate in-depth knowledge and critical evaluations of photography 2. Create professional photographic works competently 3. Create and work effectively with photography manipulation, graphics design, text and symbols layouts 4. Demonstrate detailed knowledge and critical evaluation of digital design 5. Appraise the key principles of digital imaging to demonstrate a clear understanding of their artistic and commercial use 6. Recognise and implement the appropriate use of graphic assets and techniques to formulate a valid and creative solution | |||||||||||||||||||||||||||||||||||||
All module information is indicative and subject to change. For further information,students are advised to refer to the University's Marks and Standards and Programme Specific Regulations at: http://www.dcu.ie/registry/examinations/index.shtml |
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Indicative Content and
Learning Activities Indicative ContentWeeks 1 - 3 Photoshop Review -- Advanced Techniques in Layered- Image Making - Introduction to Illustrator -Print & Web-based Vector graphics -- Logos Weeks 4 - 7 : Introduction to LifeTrace Weeks 8 - 11: Commercial Packaging - Writing Design Briefs -- Developing a Project - Constructing Mood & Story Boards - Selling the Client Introduction to colour dark room Week 12 : Critiques | |||||||||||||||||||||||||||||||||||||
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Indicative Reading List
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Other Resources 24953, DVD, 0, Annie Leibovitz - Life Through a Lens, | |||||||||||||||||||||||||||||||||||||
Programme or List of Programmes | |||||||||||||||||||||||||||||||||||||
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