Registry
Module Specifications
Archived Version 2017 - 2018
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Description The purpose of this module is to provide the student with the technical knowledge and skills to author and communicate brand messaging using common and emerging digital marketing technologies. The module explores existing and emerging tools, concepts, frameworks, and experiences that are useful for developing in the student the capacity to evaluate, select, utilise and critique tactical brand messaging decisions in the digital domain. Students are expected to attend lectures, complete independent reading and to engage in applied learning activities on a regular basis. | |||||||||||||||||||||||||||||||||||||
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Learning Outcomes 1. Synthesise theory and practice to communicate effectively using a range of digital marketing technologies to meet marketing outcomes 2. Develop and defend coherent and persuasive arguments for the adoption of digital marketing technologies for brand messaging 3. Understand the impact of technology of marketing outcomes 4. Participate fully in teams and manage digital media channels and technologies | |||||||||||||||||||||||||||||||||||||
All module information is indicative and subject to change. For further information,students are advised to refer to the University's Marks and Standards and Programme Specific Regulations at: http://www.dcu.ie/registry/examinations/index.shtml |
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Indicative Content and
Learning Activities None | |||||||||||||||||||||||||||||||||||||
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Indicative Reading List
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Other Resources None | |||||||||||||||||||||||||||||||||||||
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