Registry
Module Specifications
Archived Version 2017 - 2018
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Description This module aims to provide an understanding of the nature and future direction of electronic commerce. It will provide an appreciation of the current and emerging trends in media/technology used in electronic commerce; and an understanding of the alternative forms of electronic commerce, namely, E-Business, E-Government and E-Retailing. | |||||||||||||||||||||||||||||||||||||||||
Learning Outcomes 1. Explain the nature and future direction of eCommerce 2. Identify the main issues surrounding E-Commerce including E-Services, E-Trade and the ethical and legal aspects of E-Business. 3. Identify the current and emerging trends in media/technology used in E-Commerce 4. Identify alternative forms of E-Business 5. Identify the roles and interests of E-Commerce stakeholders 6. Locate, extract and analyse data from a range of sources and to correctly acknowledge and reference these sources. 7. Apply information technology skills in a business context. 8. Demonstrate management competencies such as leadership, negotiation, effective listening and team membership. 9. Demonstrate effective communication skills including the presentation of quantitative and qualitative data using a variety of media and reporting formats. | |||||||||||||||||||||||||||||||||||||||||
All module information is indicative and subject to change. For further information,students are advised to refer to the University's Marks and Standards and Programme Specific Regulations at: http://www.dcu.ie/registry/examinations/index.shtml |
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Indicative Content and
Learning Activities Management of eCommerceE-Commerce overview/ E-Retailing/ E-Marketing/Market Research/ Case Study - E-Retailing/ E-CRM/ Social Media/ E-Government/ B2B/E-Procurement/ M-Commerce/L-Commerce/ Case Study - M-Commerce/ Ethical/Legal issues/ E-Supply Chains | |||||||||||||||||||||||||||||||||||||||||
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Indicative Reading List
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Other Resources None | |||||||||||||||||||||||||||||||||||||||||
Programme or List of Programmes |
IS | BSc in Management of Info Tech/Info Syst |
IT | BSc in Information Technology |
ITS | Diploma/BSc in Information Technology |
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