Registry
Module Specifications
Archived Version 2019 - 2020
| |||||||||||||||||||||||||||||||||||||
|
Description This unit aims to develop students’ understanding of business and media cultures across the world and how these are reflected in language use. Topics will be discussed, where appropriate, with references to various cultures in comparison to Irish culture. The module explores different ways in which social and cultural norms are realised in language use, particularly in professional environments. This module takes a contrastive perspective between the targeted cultures and languages and Irish culture and languages. One of the goals of this module is to help students distinguish fact from opinion, identify point of view and objectivity, understand bias, and recognize multiple perspectives in the media. | |||||||||||||||||||||||||||||||||||||
|
Learning Outcomes 1. develop an understanding of key elements of target cultures and societies, and how these are reflected in language use 2. carry out autonomous research on a chosen topic in target culture and language 3. carry out comparative analysis (between target culture and Irish culture) on a chosen topic 4. critically evaluate existing literature on a chosen topic 5. produce a written analysis comparing selected aspects of target and Irish culture(s) | |||||||||||||||||||||||||||||||||||||
All module information is indicative and subject to change. For further information,students are advised to refer to the University's Marks and Standards and Programme Specific Regulations at: http://www.dcu.ie/registry/examinations/index.shtml |
|||||||||||||||||||||||||||||||||||||
|
Indicative Content and
Learning Activities Lecture and group/individual work• Workplace discourse • Cultural dimensions and language use • Advertising/marketing discourse • Multimodal discourse • Diplomacy and ethics • Crisis communication | |||||||||||||||||||||||||||||||||||||
| |||||||||||||||||||||||||||||||||||||
|
Indicative Reading List | |||||||||||||||||||||||||||||||||||||
|
Other Resources None | |||||||||||||||||||||||||||||||||||||
| Programme or List of Programmes | |||||||||||||||||||||||||||||||||||||
| Archives: |
| ||||||||||||||||||||||||||||||||||||