Registry

Module Specifications

Archived Version 2019 - 2020

Module Title
Module Code
School
Online Module Resources
NFQ level	8	Credit Rating	5
Pre-requisite	None
Co-requisite	None
Compatibles	None
Incompatibles	None

Description

This module provides an introduction to business in the global context. As business increasingly spans across geographic borders the module aims to provide students with a solid understanding of how international business is shaped by local and regional contexts and how external factors impact upon the attractiveness of international markets.

Learning Outcomes

1. Appreciate the changing global marketplace and the factors driving change.
2. Demonstrate an understanding and appreciation of suitable frameworks used to analyse and assess International markets.
3. Utilise secondary data to assess attractiveness of International markets.
4. Assess different market entry options and understand how firms internationalise operations.
5. Demonstrate an understanding of the role of culture in International business.

*Type*	*Hours*	*Description*
Workload	Full-time hours per semester
Lecture	22	Formal Lectures
Group work	20	Analysis and utilization of appropriate secondary data sources for inclusion in group assigment.
Independent Study	83	Study and synthesis of course materials in preparation for formal sessional exam.
Total Workload: 125

All module information is indicative and subject to change. For further information,students are advised to refer to the University's Marks and Standards and Programme Specific Regulations at: http://www.dcu.ie/registry/examinations/index.shtml

Indicative Content and Learning Activities

Introduction to Internationalisation

The Rise of the BRIC Economies

Culture & International Business

Drivers of Globalisation

Analysing International Markets & Industries

Sources of National Advantage (Porter’s Diamond)

Modes of Internationalisation / Foreign Market Entry

International Business Ethics / Universal Principles

International Negotiations

IHRM – The Role of Expats

Rise of Multinationals

Assessment Breakdown
Continuous Assessment	%	Examination Weight	%

Type	Description	% of total	Assessment Date
Course Work Breakdown

Reassessment Requirement
Resit arrangements are explained by the following categories; 1 = A resit is available for all components of the module 2 = No resit is available for 100% continuous assessment module 3 = No resit is available for the continuous assessment component
Unavailable

Indicative Reading List

Rugman, A., Collinson, S.: 2014, International Business, 6, Pearson,
Hill, C.: 2014, International Business: Competing in the Global Marketplace, 10, McGraw Hill,

Other Resources

None

Programme or List of Programmes

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