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Module Specifications

Archived Version 2020 - 2021

Module Title Imaging and Design 2
Module Code CM240
School School of Communications

Online Module Resources

NFQ level 8 Credit Rating 10
Pre-requisite None
Co-requisite None
Compatibles None
Incompatibles None
Description

This module will establish competency in graphic design. Students will use creative techniques to creative innovative works. They will investigate aspects of graphic design theory and concepts such as composition, colour, shape, line, type and layout. These concepts and theories will be applied to practice-based contexts to develop design strategies and rationales. This module contextualises graphic design within critical studies in visual culture. This module will contextualise graphic design within economic contexts. It introduces concepts of social design.

Learning Outcomes

1. Demonstrate knowledge of graphic design theories
2. Demonstrate knowledge of graphic design concepts of composition, line, shape, colour, type and layout.
3. Demonstrate knowledge of graphic design in economic and social contexts
4. Implement the appropriate use of graphic assets and techniques in a body of work.



Workload Full-time hours per semester
Type Hours Description
Lecture36Lectures
Seminars214Seminars, project and self-practice
Total Workload: 250

All module information is indicative and subject to change. For further information,students are advised to refer to the University's Marks and Standards and Programme Specific Regulations at: http://www.dcu.ie/registry/examinations/index.shtml

Indicative Content and Learning Activities

Indicative Content
Graphic design concepts, graphic designers, design contexts, economics of design, doing good design - social design.

Assessment Breakdown
Continuous Assessment100% Examination Weight0%
Course Work Breakdown
TypeDescription% of totalAssessment Date
Reassessment Requirement
Resit arrangements are explained by the following categories;
1 = A resit is available for all components of the module
2 = No resit is available for 100% continuous assessment module
3 = No resit is available for the continuous assessment component
Unavailable
Indicative Reading List

  • Ellen Lund: 2010, Thinking with Type, 9781568989693
  • edited by Nicholas Mirzoeff: 0, The visual culture reader, 0415252229
  • Terry Jeavons, Michael Beaumont: 1990, An introduction to typography, Apple Press, London, 1850762031
  • preface and introduction by William A. Ewing: 2005, reGeneration, Thames & Hudson, London, 0500285829
  • Martin Kemp: 2000, Visualizations, University of California Press publisehd by arrangement with Oxford University Press, Berkeley, 0520223527
  • Christiane Paul: 0, Digital art, 0500203989
  • Charles H. Traub, Jonathan Lipkin: 2004, In the realm of the circuit, Pearson Prentice Hall, Upper Saddle River, N.J., 9780130936745
  • Brian Winston: 1996, Technologies of seeing, British Film Institute, London, 0851706010
Other Resources

39676, DVD, 0, Helvetica, 39677, DVD, 0, Graphic Means,
Programme or List of Programmes
MMABSc in Multimedia
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