Registry
Module Specifications
Archived Version 2020 - 2021
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Description This module will provide students with a good working knowledge of the theories, practices and key issues underpinning effective communication management. | |||||||||||||||||||||||||||||||||||||
Learning Outcomes 1. Demonstrate an understanding of how to resource and manage a communications function. 2. Demonstrate an awareness of the role of the communications function within the wider organisation. 3. Identify the required skills and capabilities to design and execute a communications programme. 4. Measure and evaluate the outcomes and impact of a communications activities within organisational context. | |||||||||||||||||||||||||||||||||||||
All module information is indicative and subject to change. For further information,students are advised to refer to the University's Marks and Standards and Programme Specific Regulations at: http://www.dcu.ie/registry/examinations/index.shtml |
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Indicative Content and
Learning Activities The Communications PlanBackground and situation analysis; goals and objectives; research; target audiences / stakeholders; key messages and themes; proof points; communication tools; evaluation.The Communications TeamRoles on a communications team; Choosing a spokesperson; Best practice in media training.Networking & Relationship ManagementCreating, maintaining and developing relationships with key stakeholders.How Agencies WorkUnderstanding the role and purpose of the departments within agencies and their relationship with the market and the client.The In-house FunctionHow internal communications functions work within the wider organisational context. Identify internal stakeholders; create, develop and maintain relationships with internal publics; recognise the importance of internal stakeholders in communicating with a wider audience.Managing Digital Within CommunicationsHow to optimise the use of digital in achieving effective and sustained communication through effective co-ordination and management.Measurement & EvaluationReview of existing measurement and evaluation models.Case StudiesCase Studies in effective communication management. | |||||||||||||||||||||||||||||||||||||
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Indicative Reading List
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Other Resources 23444, Web site, Coombs, W. Timothy, 2014, Crisis Management and Communications, Institute for Public Relations, http://www.instituteforpr.org/crisis-management-communications/, 23445, Blog, 0, Bulletproof, Levick Strategic Communications, http://levick.com/insights/crisis, 23446, Blog, 0, Communicating through a Crisis, Dan Hicks, http://crisisexperts.blogspot.ie/, | |||||||||||||||||||||||||||||||||||||
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