Registry

Module Specifications

Archived Version 2020 - 2021

Module Title
Module Code
School
Online Module Resources
NFQ level		Credit Rating
Pre-requisite	None
Co-requisite	None
Compatibles	None
Incompatibles	None

Description

Learning Outcomes

1. Critically analyse issues around advertising, media and communications strategies
2. Demonstrate knowledge of process, practices and relationships in marketing communications
3. Demonstrate competence in selecting and evaluating appropriate media channels traditional and digital

*Type*	*Hours*	*Description*
Workload	Full-time hours per semester
Total Workload: 0

All module information is indicative and subject to change. For further information,students are advised to refer to the University's Marks and Standards and Programme Specific Regulations at: http://www.dcu.ie/registry/examinations/index.shtml

Indicative Content and Learning Activities

None

Assessment Breakdown
Continuous Assessment	%	Examination Weight	%

Type	Description	% of total	Assessment Date
Course Work Breakdown

Reassessment Requirement
Resit arrangements are explained by the following categories; 1 = A resit is available for all components of the module 2 = No resit is available for 100% continuous assessment module 3 = No resit is available for the continuous assessment component
Unavailable

Indicative Reading List

Other Resources

None

Programme or List of Programmes

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