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Module Specifications

Archived Version 2021 - 2022

Module Title
Module Code
School

Online Module Resources

NFQ level 9 Credit Rating 10
Pre-requisite None
Co-requisite None
Compatibles None
Incompatibles None
Description

This module is designed to provide the student with an understanding of the special problems involved in the strategic management of the total enterprise. The main pedagogical objective is to help to develop in the student the capacity to think strategically and to better understand the organisational and leadership issues involved in the process of managing strategically. The module will emphasise the use of data for decision-making.

Learning Outcomes

1. Synthesise theory and practice to assess the efficacy of strategic models and frameworks
2. Integrate specialist knowledge, theory and practice into a strategic and dynamic overview of the organisation in its environmental context.
3. Critically evaluate alternative strategies and apply the strategic process to a range of organisations and industries including situations of growth, decline, turnaround and consolidation in a national and international context.
4. Develop and defend coherent and persuasive arguments for the adoption of innovative strategies for a range of business and organisational situations.



Workload Full-time hours per semester
Type Hours Description
Total Workload: 0

All module information is indicative and subject to change. For further information,students are advised to refer to the University's Marks and Standards and Programme Specific Regulations at: http://www.dcu.ie/registry/examinations/index.shtml

Indicative Content and Learning Activities

Corporate Environmental Scan
Assessing Opportunities and Threats, Economic Outlook, Analysis of Critical Geographic Locations and Industrial Sectors, PESTLE Trends

Perspectives on Leadership
Definitions, Leadership Theories and Approaches, Leaders and Organisations

Corporate Internal Scrutiny
Assessing Strengths and Weaknesses, Mission, Business Segmentation, Horizontal Strategy, Vertical Integration, Corporate Philosophy

Strategic Posture of the Firm
Strategic Thrusts, Corporate Performance Objectives

Resource Allocation
Designing and Managing Business and Product portfolios, Synergies and Risk, Horizontal and Vertical Integration, Vertical Integration vs Contracting, Structure and Corporate Portfolio Programme Evaluation

Managerial Infrastructure
Organisational Structures, Mechanisms of Coordination, Organisation Configurations, Building an Analytics Driven Organisation

Human Resources
Planning, Recruitment, Development, Retention, Performance assessment, and Succession of personnel, Talent Analytics

Managing in Mergers and Acquisitions
Strategy and Uses of M&A, Principles of Acquisition Search, Deal Origination, Acquisition Strategies, Analytics for M&A, Due Diligence

Managing in Decline
Competition and Decline, Strategic Considerations, Strategic Alternatives in Decline (Leadership, Niche, Harvest, Divest), Selecting a Strategy

Managing in Turnaround
Recognising a Turnaround Situation, Causes, Leadership and Turnarounds, Turnaround Techniques and Process, Diagnostic Review

Corporate Socio-political Engagement
Corporate Social Responsibility, Corporate Political Activity, Socio-political Involvement

Assessment Breakdown
Continuous Assessment% Examination Weight%
Course Work Breakdown
TypeDescription% of totalAssessment Date
Reassessment Requirement
Resit arrangements are explained by the following categories;
1 = A resit is available for all components of the module
2 = No resit is available for 100% continuous assessment module
3 = No resit is available for the continuous assessment component
Unavailable
Indicative Reading List

  • Brad MacKay,Mikko Arevuo,Maureen Meadows,David Mackay: 2020, Strategy, Oxford University Press, USA, 9780198779421
  • Michael E. Porter: 1998, Competitive Advantage, Free Press, 0684841460
  • Jim Collins: 2001, Good to Great, Harper Collins, 9780066620992
  • Jim Collins: 2019, Turning the Flywheel, HarperBusiness, 0062933795
  • Clayton M. Christensen: 0, The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail, 1633691780
  • 2020: The Disruptive Voice (Podcast), https://www.hbs.edu/forum-for-growth-and-innovation/podcasts/disruptive-voice/Pages/default.aspx, 228519
  • 2003: Moneyball: The Art of Winning an Unfair Game, W. W. Norton & Company, 317, 228520
  • 2017: Blue Ocean Shift, Macmillan, 322,
Other Resources

None
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