Registry

Module Specifications

Archived Version 2022 - 2023

Module Title
Module Code
School
Online Module Resources
NFQ level	9	Credit Rating	5
Pre-requisite	None
Co-requisite	None
Compatibles	None
Incompatibles	None

Description

In this module students are placed in temporary employment in a Public Relations / communications role. During this time it is intended that they gain the opportunity to apply knowledge and skills learned during the course and the opportunity to reflect both on their performance and learning during the placement. They will be required to report on their experience.

Learning Outcomes

1. Demonstrate reliability, punctuality and application in the relevant placement setting.
2. Apply practical experience and skills to given tasks in Public Relations.
3. Apply university-acquired knowledge to the work placement.
4. Reflect on learning outcomes from a critical event(s) during the INTRA placement.
5. Critically evaluate their contribution to the work placement.

*Type*	*Hours*	*Description*
Workload	Full-time hours per semester
Integrated training (INTRA)	125	INTRA formally integrates the student's academic study with closely co-ordinated realistic jobs, based on the work abilities of the student and the objectives of each programme. The student develops an understanding of the professional, practical world of industry. Also, the blending of theory and practice increases student motivation and allows a clearer view of a career path. Students who do not obtain a company placement may be offered the possibility of working on a research project in DCU.
Total Workload: 125

All module information is indicative and subject to change. For further information,students are advised to refer to the University's Marks and Standards and Programme Specific Regulations at: http://www.dcu.ie/registry/examinations/index.shtml

Indicative Content and Learning Activities

Intra Work Placement
Students will spend three months on a Public Relations or Communications placement in a company or organisation in Ireland or abroad. This will typically be in either an agency or in an in-house communications department. In some instances, the placement may be shorter, but must not be less than eight weeks. In exceptional cases, where it has not been possible to secure such a placement, students will be expected to work (part-time or full-time) on a research project in DCU under the supervision of a member of DCU academic staff. The experience gained in the latter case should allow all of the normal INTRA learning outcomes to be achieved.

Assessment Breakdown
Continuous Assessment	%	Examination Weight	%

Type	Description	% of total	Assessment Date
Course Work Breakdown

Reassessment Requirement
Resit arrangements are explained by the following categories; 1 = A resit is available for all components of the module 2 = No resit is available for 100% continuous assessment module 3 = No resit is available for the continuous assessment component
Unavailable

Indicative Reading List

Other Resources

None

Programme or List of Programmes

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