Registry
Module Specifications
Archived Version 2022 - 2023
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Description In this module students are placed in temporary employment in a Public Relations / communications role. During this time it is intended that they gain the opportunity to apply knowledge and skills learned during the course and the opportunity to reflect both on their performance and learning during the placement. They will be required to report on their experience. | |||||||||||||||||||||||||||||||||||||
Learning Outcomes 1. Demonstrate reliability, punctuality and application in the relevant placement setting. 2. Apply practical experience and skills to given tasks in Public Relations. 3. Apply university-acquired knowledge to the work placement. 4. Reflect on learning outcomes from a critical event(s) during the INTRA placement. 5. Critically evaluate their contribution to the work placement. | |||||||||||||||||||||||||||||||||||||
All module information is indicative and subject to change. For further information,students are advised to refer to the University's Marks and Standards and Programme Specific Regulations at: http://www.dcu.ie/registry/examinations/index.shtml |
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Indicative Content and
Learning Activities Intra Work PlacementStudents will spend three months on a Public Relations or Communications placement in a company or organisation in Ireland or abroad. This will typically be in either an agency or in an in-house communications department. In some instances, the placement may be shorter, but must not be less than eight weeks. In exceptional cases, where it has not been possible to secure such a placement, students will be expected to work (part-time or full-time) on a research project in DCU under the supervision of a member of DCU academic staff. The experience gained in the latter case should allow all of the normal INTRA learning outcomes to be achieved. | |||||||||||||||||||||||||||||||||||||
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Other Resources None | |||||||||||||||||||||||||||||||||||||
Programme or List of Programmes | |||||||||||||||||||||||||||||||||||||
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