Registry
Module Specifications
Archived Version 2022 - 2023
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Description The main objective of this module is to help develop the student’s capacity to think strategically across a range of business and marketing contexts and to better understand the organisational and leadership challenges and complex issues involved in the process of managing strategically. Content of this module is delivered through lectures with an emphasis on digitally-focused case studies and in class presentations. Students are expected to attend lectures, engage in class discussions, and to complete various individual and group assignments. Each week a set of recommended readings accompanies each topic covered in the module. | |||||||||||||||||||||||||||||||||||||
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Learning Outcomes 1. Synthesise theory and practice to assess the efficacy of strategic models and frameworks in specific contexts. 2. Integrate specialist knowledge, theory and practice into a strategic and dynamic overview of the organisation in its environmental context. 3. Critically evaluate strategic options and apply the strategic process to a range of organisations and industries. 4. Develop and defend coherent and persuasive arguments for the adoption of innovative strategies for a range of business and organisational situations. 5. Review critically the theoretical & empirical marketing strategy and performance literature. 6. Assess key marketing information and diagnose problems accurately. 7. Demonstrate an ability to monitor and evaluate marketing strategies and performance. 8. Evaluate potential marketing strategies that align forces in the external environment with the core competencies of the firm. 9. Demonstrate research, work management, presentation, and collaboration skills. | |||||||||||||||||||||||||||||||||||||
All module information is indicative and subject to change. For further information,students are advised to refer to the University's Marks and Standards and Programme Specific Regulations at: http://www.dcu.ie/registry/examinations/index.shtml |
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Indicative Content and
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Indicative Reading List
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Other Resources None | |||||||||||||||||||||||||||||||||||||
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