Description
This module will provide students with insights on how digital technology can be leveraged to create value and innovation. Specifically, it will explore the modus operandi of digital
business models covering the definition of business models, digital business model innovation and digital business
model opportunities. The module will examine platforms, artificial intelligence, fintech and crowd-sourcing (amongst
others) and identify challenges of digital business model innovation in a range of contexts (start-up, SME, international).
Learners will have the chance to assess and explore digital business models and contexts via a live case analysis.
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Indicative Reading List
- Chesbrough, H.: 2020, Open Innovation in the Twenty-First Century Chapter 2 in Open Innovation Results. Going Beyond the Hype, and Getting Down to Business, Oxford University Press,
- Lakhani, Karim R. and Iansiti, Marco: 2020, Competing in the Age of AI: Strategy and Leadership When Algorithms and Networks Run the World, Harvard Business Press,
- Lynn, T., Mooney, J., Rosati, P., Fox, G.: 2020, Measuring the Business Value of Cloud Computing, Palgrave MacMillan.,
- Westerman, G., Bonnet, D., & McAfee, A.: 2014, Leading Digital: Turning Technology Into Business Transformation Boston:, Harvard Business Review Press., Boston,
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Other Resources
55371, Podcast, 0, What Will It Take for Uber to Become Profitable?, https://knowledge.wharton.upenn.edu/article/uber-profitability/, 55372, Podcast, 0, Why Some Retailers Succeed Despite Big Disruptions, https://knowledge.wharton.upenn.edu/article/why-some-retailers-succeed-despite-big-disruptions/?utm,
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