Registry
Module Specifications
Archived Version 2023 - 2024
| |||||||||||||||||||||||||||||||||||||||||
Description Students undertaking this module will gain an understanding of the importance of audience analysis and research in contemporary media and communication studies. It aims to familiarise students with a broad range of theories and methods used in the study of media effects and audiences in both historical and contemporary contexts. Drawing on a range of media texts, the module will examine the ways in which meanings are generated for, and interpreted by audiences, in order to enhance our understanding of what people do, or don’t do, with media in society and culture. We examine media audiences as viewers, readers, listeners, producers, participants, activists. | |||||||||||||||||||||||||||||||||||||||||
Learning Outcomes 1. Demonstrate a detailed understanding of a range of key theoretical approaches to audience studies 2. Identify the range of relationships that exist between the media and their audiences. 3. Evaluate different theoretical and methodological approaches to the academic study of audiences. 4. Apply abstract knowledge of media audiences to empirical contexts. | |||||||||||||||||||||||||||||||||||||||||
All module information is indicative and subject to change. For further information,students are advised to refer to the University's Marks and Standards and Programme Specific Regulations at: http://www.dcu.ie/registry/examinations/index.shtml |
|||||||||||||||||||||||||||||||||||||||||
Indicative Content and
Learning Activities Overview of debates, issues and trends in contemporary audience studiesPower, Ideology and Meanings: Encoding/Decoding: The 'active audience': reading and resistance: The Pleasures of the Text: Women's Genres; Cultural Public Sphere, Counter Publics and Fan theory; Contexts of viewing: domesticity and home: 'New Media' and modes of consumption. | |||||||||||||||||||||||||||||||||||||||||
| |||||||||||||||||||||||||||||||||||||||||
Indicative Reading List
| |||||||||||||||||||||||||||||||||||||||||
Other Resources None | |||||||||||||||||||||||||||||||||||||||||
Programme or List of Programmes |
CSPD | PhD |
CSPM | Master of Arts |
CSPT | PhD-track |
MADP | Masters in Documentary Practice |
MPCS | MPhil (Communications) |
MSHC | MSc in Science and Health Communication |
- See the module specification for CM536 in 2003 - 2004
- See the module specification for CM536 in 2004 - 2005
- See the module specification for CM536 in 2005 - 2006
- See the module specification for CM536 in 2006 - 2007
- See the module specification for CM536 in 2007 - 2008
- See the module specification for CM536 in 2008 - 2009
- See the module specification for CM536 in 2009 - 2010
- See the module specification for CM536 in 2010 - 2011
- See the module specification for CM536 in 2011 - 2012
- See the module specification for CM536 in 2012 - 2013
- See the module specification for CM536 in 2013 - 2014
- See the module specification for CM536 in 2014 - 2015
- See the module specification for CM536 in 2015 - 2016
- See the module specification for CM536 in 2016 - 2017
- See the module specification for CM536 in 2017 - 2018
- See the module specification for CM536 in 2018 - 2019
- See the module specification for CM536 in 2019 - 2020
- See the module specification for CM536 in 2020 - 2021
- See the module specification for CM536 in 2021 - 2022
- See the module specification for CM536 in 2022 - 2023
- See the module specification for CM536 in 2023 - 2024
- See the module specification for the current year