Registry
Module Specifications
Archived Version 2023 - 2024
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Description This module introduces some of the key issues and seminal literature about innovation and product/process design. The course provides students with an opportunity to explore the various factors which affect the widespread adoption of an innovation to market. The module studies the various types of innovation; studying the effects of breakthrough products and incremental innovations on the market and market players. Focus will be both on the start-up climate and organisational innovation and examine the key strengths of each in a technological-driven market. Lastly the module will examine the need for customer-centricity in the innovation process and students will explore and apply techniques relating to lead-user design in conceptualising new products. | |||||||||||||||||||||||||||||||||||||
Learning Outcomes 1. Develop a critical awareness of the role of innovation as a key source of competitive advantage and growth. 2. Critically evaluate the main theoretical approaches for explaining the adoption of innovations 3. Identify and explain the strategies, skills and systems necessary for innovation. 4. Critically evaluate specific product innovations throughout time in terms of their successes and diffusion trajectories (national and international). 5. Understand and apply lead-user design and customer-centric design principles | |||||||||||||||||||||||||||||||||||||
All module information is indicative and subject to change. For further information,students are advised to refer to the University's Marks and Standards and Programme Specific Regulations at: http://www.dcu.ie/registry/examinations/index.shtml |
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Indicative Content and
Learning Activities Diffusion of innovationAdoption, factors affecting, crossing the chasm, innovators dilemma, laggards,Types of innovationBreakthrough, incremental, marketing, organisational, product, process, architectural, platform.Customer-centricityconsumer behavior, spending trends, forecasting, market research, lead-user design, affective reasoning | |||||||||||||||||||||||||||||||||||||
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Indicative Reading List
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Other Resources 24161, website, TED Talks, 0, TED Talks - any relating to innovation, | |||||||||||||||||||||||||||||||||||||
Programme or List of Programmes | |||||||||||||||||||||||||||||||||||||
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