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Module Specifications

Archived Version 2023 - 2024

Module Title
Module Code
School

Online Module Resources

NFQ level 8 Credit Rating 10
Pre-requisite None
Co-requisite None
Compatibles None
Incompatibles None
Description

This module will provide students with insights on how digital technology can be leveraged to create value and innovation. Specifically, it will explore the modus operandi of digital business models covering the definition of business models, digital business model innovation and digital business model opportunities. The module will examine platforms, artificial intelligence, fintech and crowd-sourcing (amongst others) and identify challenges of digital business model innovation in a range of contexts (start-up, SME, international). Learners will have the chance to assess and explore digital business models and contexts via a live case analysis.

Learning Outcomes

1. understand digital business models and their function
2. identify how various digital business models capture value
3. understand and apply appropriate theoretical concepts, tools and techniques to design appropriate digital business models, acknowledging key contextual conditions
4. locate opportunities where digital business models can deliver disruptive innovation in new and existing markets



Workload Full-time hours per semester
Type Hours Description
Lecture30No Description
Workshop15No Description
Directed learning80No Description
Group work50No Description
Assignment Completion70No Description
Class Presentation5No Description
Total Workload: 250

All module information is indicative and subject to change. For further information,students are advised to refer to the University's Marks and Standards and Programme Specific Regulations at: http://www.dcu.ie/registry/examinations/index.shtml

Indicative Content and Learning Activities

Discovering business models
Introduction to the business model concept and its application. Defining the key elements of business models and opportunities for innovation.

Digital business models (r)evolution
Explore the evolution of thinking on business models and the from ‘e-business’ to digital business models. Examining the accelerating impact of Covid-19 on transitions.

Digital business models in action
Explore the evolution of thinking on business models and the from ‘e-business’ to digital business models. Examining the accelerating impact of Covid-19 on transitions.

Digital business models in context
Examine the role and challenges of introducing digital business models in different contexts (e.g. start-up, SME, international/) including the impact of disruption on incumbents and established market sectors.

Value and service disruption
Service science and service logic/thinking and values-based view on innovation. Product and process innovation.

Digital business models challenge and opportunities
Overcoming friction and inertia. Limits to decentralization. Ethics of digital scale, scope and learning.

Assessment Breakdown
Continuous Assessment% Examination Weight%
Course Work Breakdown
TypeDescription% of totalAssessment Date
Reassessment Requirement
Resit arrangements are explained by the following categories;
1 = A resit is available for all components of the module
2 = No resit is available for 100% continuous assessment module
3 = No resit is available for the continuous assessment component
Unavailable
Indicative Reading List

  • Chesbrough, H.: 2020, Open Innovation in the Twenty-First Century Chapter 2 in Open Innovation Results. Going Beyond the Hype, and Getting Down to Business, Oxford University Press,
  • Lakhani, Karim R. and Iansiti, Marco: 2020, Competing in the Age of AI: Strategy and Leadership When Algorithms and Networks Run the World, Harvard Business Press,
  • Lynn, T., Mooney, J., Rosati, P., Fox, G.: 2020, Measuring the Business Value of Cloud Computing, Palgrave MacMillan.,
  • Westerman, G., Bonnet, D., & McAfee, A.: 2014, Leading Digital: Turning Technology Into Business Transformation Boston:, Harvard Business Review Press., Boston,
Other Resources

55371, Podcast, 0, What Will It Take for Uber to Become Profitable?, https://knowledge.wharton.upenn.edu/article/uber-profitability/, 55372, Podcast, 0, Why Some Retailers Succeed Despite Big Disruptions, https://knowledge.wharton.upenn.edu/article/why-some-retailers-succeed-despite-big-disruptions/?utm,
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