Registry
Module Specifications
Archived Version 2023 - 2024
| |||||||||||||||||||||||||||||||||||||
Description This module will provide students with insights on how digital technology can be leveraged to create value and innovation. Specifically, it will explore the modus operandi of digital business models covering the definition of business models, digital business model innovation and digital business model opportunities. The module will examine platforms, artificial intelligence, fintech and crowd-sourcing (amongst others) and identify challenges of digital business model innovation in a range of contexts (start-up, SME, international). Learners will have the chance to assess and explore digital business models and contexts via a live case analysis. | |||||||||||||||||||||||||||||||||||||
Learning Outcomes 1. understand digital business models and their function 2. identify how various digital business models capture value 3. understand and apply appropriate theoretical concepts, tools and techniques to design appropriate digital business models, acknowledging key contextual conditions 4. locate opportunities where digital business models can deliver disruptive innovation in new and existing markets | |||||||||||||||||||||||||||||||||||||
All module information is indicative and subject to change. For further information,students are advised to refer to the University's Marks and Standards and Programme Specific Regulations at: http://www.dcu.ie/registry/examinations/index.shtml |
|||||||||||||||||||||||||||||||||||||
Indicative Content and
Learning Activities Discovering business modelsIntroduction to the business model concept and its application. Defining the key elements of business models and opportunities for innovation.Digital business models (r)evolutionExplore the evolution of thinking on business models and the from ‘e-business’ to digital business models. Examining the accelerating impact of Covid-19 on transitions.Digital business models in actionExplore the evolution of thinking on business models and the from ‘e-business’ to digital business models. Examining the accelerating impact of Covid-19 on transitions.Digital business models in contextExamine the role and challenges of introducing digital business models in different contexts (e.g. start-up, SME, international/) including the impact of disruption on incumbents and established market sectors.Value and service disruptionService science and service logic/thinking and values-based view on innovation. Product and process innovation.Digital business models challenge and opportunitiesOvercoming friction and inertia. Limits to decentralization. Ethics of digital scale, scope and learning. | |||||||||||||||||||||||||||||||||||||
| |||||||||||||||||||||||||||||||||||||
Indicative Reading List
| |||||||||||||||||||||||||||||||||||||
Other Resources 55371, Podcast, 0, What Will It Take for Uber to Become Profitable?, https://knowledge.wharton.upenn.edu/article/uber-profitability/, 55372, Podcast, 0, Why Some Retailers Succeed Despite Big Disruptions, https://knowledge.wharton.upenn.edu/article/why-some-retailers-succeed-despite-big-disruptions/?utm, | |||||||||||||||||||||||||||||||||||||
Programme or List of Programmes | |||||||||||||||||||||||||||||||||||||
Archives: |
|