Registry
Module Specifications
Archived Version 2010 - 2011
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Description The purpose of this module is to provide students with the unique opportunity to learn and practice the skills and expertise involved in the successful commercialisation of new ICT technologies by developing a commercialisation plan for a product, process or service idea generated by university researchers. | |||||||||||||||||||||||||||||||||||||||||
Learning Outcomes 1. Analyse key stages and processes involved in the commercialisation of new ICT based products, processes and services. 2. Investigate a commercialisation strategy for a new product, process or service in the ICT market 3. Assess the role of universities, governments, firms and entrepreneurs in the innovation process. 4. Develop enhanced team leadership, planning, negotiation and problem solving skills in a high-technology product development environment. | |||||||||||||||||||||||||||||||||||||||||
All module information is indicative and subject to change. For further information,students are advised to refer to the University's Marks and Standards and Programme Specific Regulations at: http://www.dcu.ie/registry/examinations/index.shtml |
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Indicative Content and
Learning Activities High Technology EntrepreneurshipThis sections assesses the changing role of the university in National Systems of Innovations and in particular the rise of the academic entrepreneur and the university spin-off company. It examines definitions, characteristics and roles of high-technology entrepreneursThe Commercialisation Plan.This lecture looks at the planning process including the key sections of the Commercialisation Plan. It also the differentiates between the New Business Plan and the Commercialisation PlanMarketing High Technology Products and ServicesThe challenge of marketing products and services based on discontinuous innovation. The high-technology adoption model, developed by Geoffrey Moore in Crossing the Chasm is assessed.Intellectual Property RightsIdentifies the different types of IP protection available for technology products: trademarks, patents, design rights and copyright. It also examines the process and cost involved in registering and managing IP. It includes a detailed examination of a patent application presented by Cathal Lane, Patent AttorneyFinancing High-Tech Start-UpsThere are two sections to this topic. Section 1 discusses the various sources of financing available to High-tech start-ups and section 2 looks at how to do financial projections for a typical start up. There will be a guest lecture from a venture capitalist.Business ModelsBusiness and revenue models for New Technology Based Firms. Identifying and defending a Sustainable Competitive Advantage. Routes to market. | |||||||||||||||||||||||||||||||||||||||||
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Indicative Reading List
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Other Resources None | |||||||||||||||||||||||||||||||||||||||||
Programme or List of Programmes |
MECB | MSc in Electronic Commerce (Business) |
MECT | MSc in Electronic Commerce (Technical) |
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