Registry
Module Specifications
Archived Version 2010 - 2011
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Description This module aims to provide you with an opportunity to reflect on the experiences and reflections of innovators, researchers, marketers and entrepreneurs of foresight initiatives across a range of product-market and technological setting, and further research some market opportunities highlighted in their presentations. | |||||||||||||||||||||||||||||||||||||||||
Learning Outcomes 1. Discuss the tools and techniques used by marketers to understanding what changes and developments may define and shape the future. 2. Describe and discuss why organisations with a future orientation are how are better prepared to capitalise on the potential of the future and to reduce the risks and threats it may present. 3. Discuss the finding of specific foresight reports undertaken across a range of technology/product/markets. 4. Discuss some of the technologies and marketplace realities they are likely to meet in their first 5-8 years out of college. | |||||||||||||||||||||||||||||||||||||||||
All module information is indicative and subject to change. For further information,students are advised to refer to the University's Marks and Standards and Programme Specific Regulations at: http://www.dcu.ie/registry/examinations/index.shtml |
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Indicative Content and
Learning Activities Guest Presenters and TopicsSpeaker 1: SPEAKER: Ms Helen King, Senior Business Analyst, An Bord Bia TOPIC: Anticipating Tomorrow: Shaping the future of the Irish food and drink market towards 2020Guest Presenter and TopicSPEAKER: Mr Gerard O'Neill, Chairman, Amárach Research. TOPIC: Perspectives on Irish aspirations for the future and on key trends that will shape the lives of Irish consumers in the decade aheadGuest Presenter and TopicSPEAKER: Ms Angela Healy, Director of Research, Empathy Marketing TOPIC: The Future of Market ResearchGuest Presenter and TopicSPEAKER: Dr Eoin Sweeney, Head of Department, Sustainable Energy Ireland, (Sustainable Energy Ireland's Ocean Energy Development Unit) TOPIC: Marine Energy: Strategy and Future ProspectsGuest Presenter and TopicSPEAKER: Mr Kieran Patterson, Executive Chairman and Founder, Lightstep Technologies Ltd TOPIC: Perspectives on the development of intelligent evacuation technology for life saving escape from buildings, and on related applications based on developments in real time sensors.Guest Presenter and TopicSPEAKER: Mr Stephen McIntyre, Director of online sales and operations (with responsibility for advertisers across southern and eastern Europe, the Middle East, and Africa (EMEA)), Google TOPIC: How the Internet is Changing MarketingGuest Presenter and TopicSPEAKER: Prof Paul Whelan, School of Electronic Engineering, Dublin City University TOPIC: Image Processing and Analysis in the Biomedical IndustryGuest Presenter and TopicDr Stephen Flinter, Scientific Programme Manager, ICET Directorate, Science Foundation Ireland, TOPIC: Perspectives on the Emergence and Application of Platform Technologies | |||||||||||||||||||||||||||||||||||||||||
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Indicative Reading List | |||||||||||||||||||||||||||||||||||||||||
Other Resources None | |||||||||||||||||||||||||||||||||||||||||
Programme or List of Programmes |
MINT | BSc Marketing, Innovation & Technology |
- See the module specification for MG331 in 2003 - 2004
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- See the module specification for the current year