Registry
Module Specifications
Archived Version 2023 - 2024
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Description This module introduces students to the key concepts, tools and theories of strategic management. Taking a strategy as challenge perspective, the module first introduces students to the various definitions of strategy and varying perspectives on strategy formulation. Focused on generating and embedding strategy conversations topic coverage includes: decision making heuristics, open strategy and failure. The module then explores the foundations of advantage in the form of direction and purpose, understanding the external and internal environment of the organisations, as well as the impact of disruptive technologies and non-market factors. With this understanding the module progresses to explore the varying routes to advantage available to organisations, covering global strategy through to value innovation and directions and methods of development. Through this module students of strategy will gain exposure to a range of tools and frameworks with immediate relevance and applicability to their own individual and organisational contexts, setting them up for the task of strategy execution. | |||||||||||||||||||||||||||||||||||||
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Learning Outcomes 1. Develop a deep understanding of the key concepts, tools and theories of strategic management 2. Assess the utility of the major tools of strategy analysis at a macro and micro level 3. Evaluate the various options available to firms as prospective routes to advantage 4. Understand the critical importance of modes of strategy formation to underpin successful strategy 5. Integrate knowledge, theory and practice into a strategic and dynamic overview of the organisation in its environmental context. 6. LO6 Devise clearly grounded and evidenced recommendations of practical relevance to organistaions and their leadership teams | |||||||||||||||||||||||||||||||||||||
All module information is indicative and subject to change. For further information,students are advised to refer to the University's Marks and Standards and Programme Specific Regulations at: http://www.dcu.ie/registry/examinations/index.shtml |
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Indicative Content and
Learning Activities What is strategy and does it matter?Historical and contemporary framing of Strategy including strategy as challenge and framework for the moduleDynamics of strategy formation: closed chapter or open book?Exploration of decision making heuristics, open strategy, history and failureDirection, Purpose and Sustainability: Managing concerns or PR exercise?The role of Purpose from vision to corporate governance and stakeholdersAnalysing the external environment: in control, under control, out of control?Nightmare competitor, mapping and managing eco-systemsCompetitive Rivalry, Nonmarket Forces and Emerging TechnologiesMarket evolution and digital disruptionResource based insights: Perplexity or panacea?Internal basis for advantageRoutes to advantageGlobal and/or local, Corporate versus Business, Domains and DirectionsValue InnovationDelivering value in unique ways | |||||||||||||||||||||||||||||||||||||
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Indicative Reading List
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Other Resources None | |||||||||||||||||||||||||||||||||||||
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