Registry
Module Specifications
Archived Version 2023 - 2024
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Description This module is designed to provide the student with an understanding of the special problems involved in the strategic management at the business unit level. The main pedagogical objective is to help to develop in the student the capacity to think strategically and to better understand the ways in which a firm plans to achieve its objectives within a particular business. Particular emphasis will be placed on innovation and new venture planning. This module is delivered using a combination of workshop and mentor-based activities. | |||||||||||||||||||||||||||||||||||||
Learning Outcomes 1. Synthesise theory and practice to assess the efficacy of strategic models and frameworks. 2. Integrate specialist knowledge, theory and practice into a strategic and dynamic overview of a business unit in its environmental context. 3. Critically evaluate alternative strategies and apply the strategic process to a particular business unit in variety of contexts including new market entry, new venture creation, mergers and acquisitions. 4. Develop and defend coherent and persuasive arguments for the adoption of innovative strategies and investment in a project or business proposal. | |||||||||||||||||||||||||||||||||||||
All module information is indicative and subject to change. For further information,students are advised to refer to the University's Marks and Standards and Programme Specific Regulations at: http://www.dcu.ie/registry/examinations/index.shtml |
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Indicative Content and
Learning Activities Developing breakthrough products and servicesLead user method, user innovation communities, (re)combinatory innovation, ethnographic needs discovery, big data needs discovery, crowdsourcing, mass customisationDefining the opportunityDeveloping your value proposition, sizing the opportunity, designing your business model and strategy, organising to exploit, assessing feasibilityCustomer AcquisitionSales Strategy - B2C vs B2B, Pricing, Channel Strategy, Data-driven Marketing StrategyFinancing the opportunityFinancial modelling, startup vs growth financing, valuation, funding mechanisms, term sheet negotiation, exitsNew Venture AnalyticsUnit economics, Business model analytics - E-commerce, SAAS, Free, Media, UGC, Multi-sided marketplaces; Stage analytics - Empathy, Stickiness, Virality, Revenue, ScalePitching the planBusiness plan structure and preparation, designing the pitch deck, presentingScaling UpSustaining entrepreneurial growth, leadership for a growing business, developing and keeping an entrepreneurial spirit beyond start-up | |||||||||||||||||||||||||||||||||||||
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Indicative Reading List
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Other Resources None | |||||||||||||||||||||||||||||||||||||
Programme or List of Programmes | |||||||||||||||||||||||||||||||||||||
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