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Module Specifications..

Current Academic Year 2023 - 2024

Please note that this information is subject to change.

Module Title Research Methodologies
Module Code CM5992
School School of Communications
Module Co-ordinatorSemester 1: Mark O'Brien
Semester 2: Mark O'Brien
Autumn: Mark O'Brien
Module TeachersMark O'Brien
NFQ level 9 Credit Rating 5
Pre-requisite None
Co-requisite None
Compatibles None
Incompatibles None

This module examines the most commonly used research methods used in academic research. It instructs students on how such methods should be properly chosen and applied. It also enables students to understand how research is routinely carried out and how such research should be analysed and critiqued.

Learning Outcomes

1. Discuss critically the strengths and weaknesses of particular research methods as applied in academic research.
2. Prepare and present a research project outline, with particular attention to best practice of selected research method.

Workload Full-time hours per semester
Type Hours Description
Total Workload: 0

All module information is indicative and subject to change. For further information,students are advised to refer to the University's Marks and Standards and Programme Specific Regulations at: http://www.dcu.ie/registry/examinations/index.shtml

Indicative Content and Learning Activities

Stages of a Research Project

Literature Review


Focus Groups

Content Analysis

Case Study

Textual Analysis

Framing Analysis

Discourse Analysis

Social Media Research


Assessment Breakdown
Continuous Assessment100% Examination Weight0%
Course Work Breakdown
TypeDescription% of totalAssessment Date
Research Paper3,000 word paper on self-selected research method to outline - with reference to research methods literature - the best practice approach to using that method in academic research.100%As required
Reassessment Requirement Type
Resit arrangements are explained by the following categories;
1 = A resit is available for all components of the module
2 = No resit is available for 100% continuous assessment module
3 = No resit is available for the continuous assessment component
This module is category 1
Indicative Reading List

  • Furseth, I & Everett, E.: 2013, Doing your masters dissertation: from start to finish, Sage,
  • Thomas, G.: 2013, How to do your research project,, Sage,
  • Davies, M.: 2007, Doing a successful research project: using qualitative or quantitative methods, Palgrave,
  • Moore, N.: 2006, How to do research: a practical guide to designing and managing research projects,, Facet,
Other Resources

Programme or List of Programmes
GDPRSCGrad Dip in Public Relations&Strat Comms
MAPMA in Political Communication
MSCPRMSc in Public Relations & Strategic Comm
MSHCMSc in Science and Health Communication
MSMCMA in Social Media Communications

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