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Module Specifications..

Current Academic Year 2023 - 2024

Please note that this information is subject to change.

Module Title The Lang of Bus & the Media across Cultures
Module Code LC421
School SALIS
Module Co-ordinatorSemester 1: Ryoko Sasamoto
Semester 2: Ryoko Sasamoto
Autumn: Ryoko Sasamoto
Module TeachersRyoko Sasamoto
NFQ level 8 Credit Rating 5
Pre-requisite None
Co-requisite None
Compatibles None
Incompatibles None
Coursework Only

This module aims to develop students’ understanding of business and media cultures across the world and how these are reflected in language use. The module explores different ways in which social and cultural norms are realised in language use. This module takes a contrastive perspective between the target cultures and languages and Irish culture and languages. One of the goals of this module is to help students distinguish fact from opinion, identify a point of view and objectivity, understand bias, and recognize multiple perspectives in the media.

Learning Outcomes

1. To identify and describe key features of the media in target cultures and societies, and how these are reflected in language use
2. To conduct autonomous research on a chosen topic in target culture and language
3. To recognise and explain differences between target culture and Irish culture on a chosen topic
4. To produce a written analysis comparing selected aspects of target and Irish culture(s)
5. To demonstrate sustained engagement with the module content

Workload Full-time hours per semester
Type Hours Description
Lecture22No Description
Group work38No Description
Independent Study40No Description
Assignment Completion25No Description
Total Workload: 125

All module information is indicative and subject to change. For further information,students are advised to refer to the University's Marks and Standards and Programme Specific Regulations at: http://www.dcu.ie/registry/examinations/index.shtml

Indicative Content and Learning Activities

Lecture and group/individual work
• Media Landscape • Cultural dimensions and language use • Gender and Advertising/marketing discourse • Politeness, Conflict, and languages • Crisis communication across languages and cultures

Assessment Breakdown
Continuous Assessment100% Examination Weight0%
Course Work Breakdown
TypeDescription% of totalAssessment Date
PortfolioRegular submissions, reporting findings of independent and group research as well as reflective thoughts on each topic based on concepts covered for each topic100%n/a
Reassessment Requirement Type
Resit arrangements are explained by the following categories;
1 = A resit is available for all components of the module
2 = No resit is available for 100% continuous assessment module
3 = No resit is available for the continuous assessment component
This module is category 1
Indicative Reading List

    Other Resources

    Programme or List of Programmes
    ALTSBA in Applied Language & Translation Stu
    BSSCIBA Social Sciences & Cultural Innovation
    BSSCIIBA Social Sciences & Cultural Innovation
    BSSCINBA Social Sciences & Cultural Innovation
    HMSAStudy Abroad (Humanities & Soc Science)
    HMSAOStudy Abroad (Humanities & Soc Science)
    INTBBachelor Business Studies International

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