Module Specifications..
Current Academic Year 2023 - 2024
Please note that this information is subject to change.
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Coursework Only |
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Description This module aims to develop students’ understanding of business and media cultures across the world and how these are reflected in language use. The module explores different ways in which social and cultural norms are realised in language use. This module takes a contrastive perspective between the target cultures and languages and Irish culture and languages. One of the goals of this module is to help students distinguish fact from opinion, identify a point of view and objectivity, understand bias, and recognize multiple perspectives in the media. | |||||||||||||||||||||||||||||||||||||||
Learning Outcomes 1. To identify and describe key features of the media in target cultures and societies, and how these are reflected in language use 2. To conduct autonomous research on a chosen topic in target culture and language 3. To recognise and explain differences between target culture and Irish culture on a chosen topic 4. To produce a written analysis comparing selected aspects of target and Irish culture(s) 5. To demonstrate sustained engagement with the module content | |||||||||||||||||||||||||||||||||||||||
All module information is indicative and subject to change. For further information,students are advised to refer to the University's Marks and Standards and Programme Specific Regulations at: http://www.dcu.ie/registry/examinations/index.shtml |
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Indicative Content and Learning Activities
Lecture and group/individual work• Media Landscape • Cultural dimensions and language use • Gender and Advertising/marketing discourse • Politeness, Conflict, and languages • Crisis communication across languages and cultures | |||||||||||||||||||||||||||||||||||||||
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Other Resources None | |||||||||||||||||||||||||||||||||||||||
Programme or List of Programmes | |||||||||||||||||||||||||||||||||||||||
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