Module: The Language of Business & the Media across Cultures

Module Specifications.

Current Academic Year 2024 - 2025

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Date posted: September 2024

Module Title	The Language of Business & the Media across Cultures
Module Code	LC421 (ITS) / LIG1000 (Banner)
Faculty	Humanities & Social Sciences	School	SALIS
Module Co-ordinator	Qi Zhang
Module Teachers	-
NFQ level	8	Credit Rating	5
Pre-requisite	Not Available
Co-requisite	Not Available
Compatibles	Not Available
Incompatibles	Not Available

Coursework Only

Description

This module aims to develop students’ understanding of business and media cultures across the world and how these are reflected in language use. The module explores different ways in which social and cultural norms are realised in language use. This module takes a contrastive perspective between the target cultures and languages and Irish culture and languages. One of the goals of this module is to help students distinguish fact from opinion, identify a point of view and objectivity, understand bias, and recognize multiple perspectives in the media.

Learning Outcomes

1. To identify and describe key features of the media in target cultures and societies, and how these are reflected in language use
2. To conduct autonomous research on a chosen topic in target culture and language
3. To recognise and explain differences between target culture and Irish culture on a chosen topic
4. To produce a written analysis comparing selected aspects of target and Irish culture(s)
5. To demonstrate sustained engagement with the module content

*Type*	*Hours*	*Description*
Workload	Full-time hours per semester
Lecture	22	No Description
Group work	38	No Description
Independent Study	40	No Description
Assignment Completion	25	No Description
Total Workload: 125

All module information is indicative and subject to change. For further information,students are advised to refer to the University's Marks and Standards and Programme Specific Regulations at: http://www.dcu.ie/registry/examinations/index.shtml

Indicative Content and Learning Activities

Lecture and group/individual work
• Media Landscape • Cultural dimensions and language use • Gender and Advertising/marketing discourse • Politeness, Conflict, and languages • Crisis communication across languages and cultures

Assessment Breakdown
Continuous Assessment	100%	Examination Weight	0%

Type	Description	% of total	Assessment Date
Course Work Breakdown
Portfolio	Regular submissions, reporting findings of independent and group research as well as reflective thoughts on each topic based on concepts covered for each topic	100%	n/a

Reassessment Requirement Type
Resit arrangements are explained by the following categories: Resit category 1: A resit is available for both* components of the module. Resit category 2: No resit is available for a 100% continuous assessment module. Resit category 3: No resit is available for the continuous assessment component where there is a continuous assessment and examination element.
* ‘Both’ is used in the context of the module having a Continuous Assessment/Examination split; where the module is 100% continuous assessment, there will also be a resit of the assessment
This module is category 1

Indicative Reading List

Other Resources

None