Module: The Language of Business & the Media across Cultures

Latest Module Specifications

Current Academic Year 2025 - 2026

Module Title	The Language of Business & the Media across Cultures
Module Code	LIG1000 (ITS: LC421)
Faculty	Humanities & Social Sciences	School	SALIS
NFQ level	8	Credit Rating	5

Description

This module aims to develop students’ understanding of business and media cultures across the world and how these are reflected in language use. The module explores different ways in which social and cultural norms are realised in language use. This module takes a contrastive perspective between the target cultures and languages and Irish culture and languages. One of the goals of this module is to help students distinguish fact from opinion, identify a point of view and objectivity, understand bias, and recognize multiple perspectives in the media.

Learning Outcomes

1. 1E267F1D-5730-0001-DD26-FCF093691EB7
2. To identify and describe key features of the media in target cultures and societies, and how these are reflected in language use
5. 1
6. 1E267F1D-5AC9-0001-C6B0-1DD012405E50
7. To conduct autonomous research on a chosen topic in target culture and language
10. 2
11. 1E267F1D-5E91-0001-A2F2-11901EE01FAE
12. To recognise and explain differences between target culture and Irish culture on a chosen topic
15. 3
16. 1E267F1D-6506-0001-EF72-97E61B091261
17. To produce a written analysis comparing selected aspects of target and Irish culture(s)
20. 4
21. 1E267F1D-677D-0001-B565-18608A4010B5
22. To demonstrate sustained engagement with the module content
25. 5

*Type*	*Hours*	*Description*
Workload	Full time hours per semester
Lecture	22	No Description
Independent Study	78	No Description
Assignment Completion	25	No Description
Total Workload: 125

Section Breakdown
CRN	20225	Part of Term	Semester 2
Coursework	100%	Examination Weight	0%
Grade Scale	40PASS	Pass Both Elements	N
Resit Category	RC1	Best Mark	N
Module Co-ordinator	Qi Zhang	Module Teacher

Type	Description	% of total	Assessment Date
Assessment Breakdown
Presentation	n/a	15%	n/a
Essay	n/a	67%	n/a
Digital Project	n/a	18%	n/a

Reassessment Requirement Type
Resit arrangements are explained by the following categories; RC1: A resit is available for both^* components of the module. RC2: No resit is available for a 100% coursework module. RC3: No resit is available for the coursework component where there is a coursework and summative examination element. ^* ‘Both’ is used in the context of the module having a coursework/summative examination split; where the module is 100% coursework, there will also be a resit of the assessment

Pre-requisite	None
Co-requisite	None
Compatibles	None
Incompatibles	None

All module information is indicative and subject to change. For further information,students are advised to refer to the University's Marks and Standards and Programme Specific Regulations at: http://www.dcu.ie/registry/examinations/index.shtml

Indicative Content and Learning Activities

Lecture and group/individual work
- Hofstede’s dimensions of culture - Language attitudes & measurements - Translanguaging & multimodality - Language and gender - Language and power

Indicative Reading List

Books:
None

Articles:
None

Other Resources

None