Module: Event Marketing

Module Specifications.

Current Academic Year 2024 - 2025

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Date posted: September 2024

Module Title	Event Marketing
Module Code	MG579 (ITS) / MAD1028 (Banner)
Faculty	DCU Business School	School	DCU Business School
Module Co-ordinator	Naoimh O'Reilly
Module Teachers	-
NFQ level	9	Credit Rating	5
Pre-requisite	Not Available
Co-requisite	Not Available
Compatibles	Not Available
Incompatibles	Not Available

None
Array

Description

This module is designed to give participants real world experience of a marketing campaign, events management and not-for-profit marketing. It is designed as an integrative experience and requires students to bring together the learning and skills acquired across the MBS Programme

Learning Outcomes

1. develop a marketing plan
2. design and implement a marketing strategy
3. present a marketing/promotional plan to a client
4. manage group dynamics and work allocation
5. develop a not-profit-marketing campaign and/ or fund-raising event
6. Reflect upon the practical implications of their programme

*Type*	*Hours*	*Description*
Workload	Full-time hours per semester
Lecture	24	Perparatort sessions, briefing and regular updates
Seminars	12	Client Meetings, briefing and updates
Assignment Completion	15	Preparation and scoping of initial plan
Independent Study	56	Planning and development of campaign/event
Directed learning	8	Event/ Campaign
Assignment Completion	10	Final report & presentation
Total Workload: 125

All module information is indicative and subject to change. For further information,students are advised to refer to the University's Marks and Standards and Programme Specific Regulations at: http://www.dcu.ie/registry/examinations/index.shtml

Indicative Content and Learning Activities

None

Assessment Breakdown
Continuous Assessment	0%	Examination Weight	0%

Type	Description	% of total	Assessment Date
Course Work Breakdown
Assignment	Initial Proposal	30%	Week 8
Assignment	Final Report and Presentation	70%	Week 28

Reassessment Requirement Type
Resit arrangements are explained by the following categories: Resit category 1: A resit is available for both* components of the module. Resit category 2: No resit is available for a 100% continuous assessment module. Resit category 3: No resit is available for the continuous assessment component where there is a continuous assessment and examination element.
* ‘Both’ is used in the context of the module having a Continuous Assessment/Examination split; where the module is 100% continuous assessment, there will also be a resit of the assessment
This module is category -

Indicative Reading List

Other Resources

None