| Module Title |
Event Marketing |
| Module Code |
MAD1028 (ITS: MG579) |
|
Faculty |
DCU Business School |
School |
DCU Business School |
|
NFQ level |
9 |
Credit Rating |
5 |
|
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Description
This module is designed to give participants real world experience of a marketing campaign, events management and not-for-profit marketing. It is designed as an integrative experience and requires students to bring together the learning and skills acquired across the MBS Programme
|
Learning Outcomes
1. develop a marketing plan
2. 1D879EC6-DAC2-0001-89ED-9DA915F0E700
3. Reflect upon the practical implications of their programme
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| Workload | Full time hours per semester | | Type | Hours | Description |
|---|
| Lecture | 24 | Perparatort sessions, briefing and regular updates | | Seminars | 12 | Client Meetings, briefing and updates | | Assignment Completion | 15 | Preparation and scoping of initial plan | | Independent Study | 56 | Planning and development of campaign/event | | Directed learning | 8 | Event/ Campaign | | Assignment Completion | 10 | Final report & presentation |
| Total Workload: 125 |
|
|
| Section Breakdown | | CRN | 10979 | Part of Term | Semester 1 & 2 | | Coursework | 0% | Examination Weight | 0% | | Grade Scale | | Pass Both Elements | Y | | Resit Category | | Best Mark | N | | Module Co-ordinator | Naoimh O'Reilly | Module Teacher | |
|
| Assessment Breakdown |
| Type | Description | % of total | Assessment Date |
|---|
| Assignment | Initial Proposal | 30% | Week 8 | | Assignment | Final Report and Presentation | 70% | Week 28 |
| Reassessment Requirement Type |
Resit arrangements are explained by the following categories;
RC1: A resit is available for both* components of the module.
RC2: No resit is available for a 100% coursework module.
RC3: No resit is available for the coursework component where there is a coursework and summative examination element.
* ‘Both’ is used in the context of the module having a coursework/summative examination split; where the module is 100% coursework, there will also be a resit of the assessment
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Pre-requisite |
None
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Co-requisite |
None |
| Compatibles |
None |
| Incompatibles |
None |
|
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All module information is indicative and subject to change. For further information,students are advised to refer to the University's Marks and Standards and Programme Specific Regulations at: http://www.dcu.ie/registry/examinations/index.shtml
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Indicative Content and Learning Activities
None |
Indicative Reading List
Books:
None
Articles:
None |
Other Resources
None |
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