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Module Specifications..

Current Academic Year 2023 - 2024

Please note that this information is subject to change.

Module Title The Global Business Environment
Module Code MT119
School DCUBS
Module Co-ordinatorSemester 1: Marty Reilly
Semester 2: Marty Reilly
Autumn: Marty Reilly
Module TeachersMarty Reilly
Jennifer Dann
NFQ level 8 Credit Rating 5
Pre-requisite None
Co-requisite None
Compatibles None
Incompatibles None

This module provides an introduction to business in the global context. As business increasingly spans across geographic borders the module aims to provide students with a solid understanding of internationalisation by examining how business is shaped by local and regional contexts, and how external factors impact upon the attractiveness of international markets. The growing importance of emerging and developing economies and the role of universal ethical principles and corporate social responsibility in shaping business practice is also examined.

Learning Outcomes

1. Appreciate the changing global marketplace and the factors driving change.
2. Demonstrate an understanding and appreciation of suitable frameworks used to analyse and assess International markets.
3. Utilise secondary data to assess attractiveness of International markets.
4. Assess different market entry options and understand how firms internationalise operations.
5. Demonstrate an understanding of the role of culture in International business.

Workload Full-time hours per semester
Type Hours Description
Lecture22Formal Lectures
Group work20Analysis and utilization of appropriate secondary data sources for inclusion in group assigment.
Independent Study83Study and synthesis of course materials, additional reading and research in preparation for for significant individual assessment.
Total Workload: 125

All module information is indicative and subject to change. For further information,students are advised to refer to the University's Marks and Standards and Programme Specific Regulations at: http://www.dcu.ie/registry/examinations/index.shtml

Indicative Content and Learning Activities

Introduction to Internationalisation

The Rise of the BRIC Economies

Culture & International Business

Drivers of Globalisation

Analysing International Markets & Industries

Sources of National Advantage (Porter’s Diamond)

Modes of Internationalisation / Foreign Market Entry

International Business Ethics / Universal Principles

International Negotiations

IHRM – The Role of Expats

Rise of Multinationals

Assessment Breakdown
Continuous Assessment100% Examination Weight0%
Course Work Breakdown
TypeDescription% of totalAssessment Date
Group assignmentAnalysis of an International market, including methods of market entry, analysis of secondary data and presentation of findings.30%n/a
Reflective journalThe reflective essay is an individual assignment requiring students to discuss their key learnings relating to three topics covered within the module. Students are required to demonstrate significant additional reading and research into these topics in critically assessing the applicability of existing frameworks and theory.70%n/a
Reassessment Requirement Type
Resit arrangements are explained by the following categories;
1 = A resit is available for all components of the module
2 = No resit is available for 100% continuous assessment module
3 = No resit is available for the continuous assessment component
This module is category 1
Indicative Reading List

  • Simon Collinson,Rajneesh Narula, Alan M. Rugman: 2020, International Business, 8th, Pearson UK, 9781292274171
  • Charles W. L. Hill: 0, International Business: Competing in the Global Marketplace, 13th, McGraw Hill, 9781260262582
Other Resources

Programme or List of Programmes
AFBA in Accounting and Finance
EBCBA in Global Business (Canada)
EBFBA in Global Business (France)
EBGBA in Global Business (Germany)
EBSBA in Global Business (Spain)
EBTBA in Global Business (USA)
INTBBachelor Business Studies International

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