Module: The Global Business Environment

Module Specifications.

Current Academic Year 2024 - 2025

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Date posted: September 2024

Module Title	The Global Business Environment
Module Code	MT119 (ITS) / MNA1008 (Banner)
Faculty	DCU Business School	School	DCU Business School
Module Co-ordinator	Marty Reilly
Module Teachers	-
NFQ level	6	Credit Rating	5
Pre-requisite	Not Available
Co-requisite	Not Available
Compatibles	Not Available
Incompatibles	Not Available

None

Description

This module provides an introduction to business in the global context. As business increasingly spans across geographic borders the module aims to provide students with a solid understanding of internationalisation by examining how business is shaped by local and regional contexts, and how external factors impact upon the attractiveness of international markets. The growing importance of emerging and developing economies and the role of universal ethical principles and corporate social responsibility in shaping business practice is also examined.

Learning Outcomes

1. Appreciate the changing global marketplace and the factors driving change.
2. Demonstrate an understanding and appreciation of suitable frameworks used to analyse and assess International markets.
3. Utilise secondary data to assess attractiveness of International markets.
4. Assess different market entry options and understand how firms internationalise operations.
5. Demonstrate an understanding of the role of culture in International business.

*Type*	*Hours*	*Description*
Workload	Full-time hours per semester
Lecture	22	Formal Lectures
Group work	20	Analysis and utilization of appropriate secondary data sources for inclusion in group assigment.
Independent Study	83	Study and synthesis of course materials, additional reading and research in preparation for for significant individual assessment.
Total Workload: 125

All module information is indicative and subject to change. For further information,students are advised to refer to the University's Marks and Standards and Programme Specific Regulations at: http://www.dcu.ie/registry/examinations/index.shtml

Indicative Content and Learning Activities

Introduction to Internationalisation

The Rise of the BRIC Economies

Culture & International Business

Drivers of Globalisation

Analysing International Markets & Industries

Sources of National Advantage (Porter’s Diamond)

Modes of Internationalisation / Foreign Market Entry

International Business Ethics / Universal Principles

International Negotiations

IHRM – The Role of Expats

Rise of Multinationals

Assessment Breakdown
Continuous Assessment	100%	Examination Weight	0%

Type	Description	% of total	Assessment Date
Course Work Breakdown
Group assignment	Analysis of an International market, including methods of market entry, analysis of secondary data and presentation of findings.	30%	n/a
Reflective journal	The reflective essay is an individual assignment requiring students to discuss their key learnings relating to three topics covered within the module. Students are required to demonstrate significant additional reading and research into these topics in critically assessing the applicability of existing frameworks and theory.	70%	n/a

Reassessment Requirement Type
Resit arrangements are explained by the following categories: Resit category 1: A resit is available for both* components of the module. Resit category 2: No resit is available for a 100% continuous assessment module. Resit category 3: No resit is available for the continuous assessment component where there is a continuous assessment and examination element.
* ‘Both’ is used in the context of the module having a Continuous Assessment/Examination split; where the module is 100% continuous assessment, there will also be a resit of the assessment
This module is category 1

Indicative Reading List

Simon Collinson,Rajneesh Narula, Alan M. Rugman: 2020, International Business, 8th, Pearson UK, 9781292274171
Charles W. L. Hill: 0, International Business: Competing in the Global Marketplace, 13th, McGraw Hill, 9781260262582

Other Resources

None