Module: The Global Business Environment

Module Specifications..

Current Academic Year 2023 - 2024

Please note that this information is subject to change.

Module Title	The Global Business Environment
Module Code	MT119
School	DCUBS
Module Co-ordinator	Semester 1: Marty Reilly Semester 2: Marty Reilly Autumn: Marty Reilly
Module Teachers	Marty Reilly Jennifer Dann
NFQ level	8	Credit Rating	5
Pre-requisite	None
Co-requisite	None
Compatibles	None
Incompatibles	None

None

Description

This module provides an introduction to business in the global context. As business increasingly spans across geographic borders the module aims to provide students with a solid understanding of internationalisation by examining how business is shaped by local and regional contexts, and how external factors impact upon the attractiveness of international markets. The growing importance of emerging and developing economies and the role of universal ethical principles and corporate social responsibility in shaping business practice is also examined.

Learning Outcomes

1. Appreciate the changing global marketplace and the factors driving change.
2. Demonstrate an understanding and appreciation of suitable frameworks used to analyse and assess International markets.
3. Utilise secondary data to assess attractiveness of International markets.
4. Assess different market entry options and understand how firms internationalise operations.
5. Demonstrate an understanding of the role of culture in International business.

*Type*	*Hours*	*Description*
Workload	Full-time hours per semester
Lecture	22	Formal Lectures
Group work	20	Analysis and utilization of appropriate secondary data sources for inclusion in group assigment.
Independent Study	83	Study and synthesis of course materials, additional reading and research in preparation for for significant individual assessment.
Total Workload: 125

All module information is indicative and subject to change. For further information,students are advised to refer to the University's Marks and Standards and Programme Specific Regulations at: http://www.dcu.ie/registry/examinations/index.shtml

Indicative Content and Learning Activities

Introduction to Internationalisation

The Rise of the BRIC Economies

Culture & International Business

Drivers of Globalisation

Analysing International Markets & Industries

Sources of National Advantage (Porter’s Diamond)

Modes of Internationalisation / Foreign Market Entry

International Business Ethics / Universal Principles

International Negotiations

IHRM – The Role of Expats

Rise of Multinationals

Assessment Breakdown
Continuous Assessment	100%	Examination Weight	0%

Type	Description	% of total	Assessment Date
Course Work Breakdown
Group assignment	Analysis of an International market, including methods of market entry, analysis of secondary data and presentation of findings.	30%	n/a
Reflective journal	The reflective essay is an individual assignment requiring students to discuss their key learnings relating to three topics covered within the module. Students are required to demonstrate significant additional reading and research into these topics in critically assessing the applicability of existing frameworks and theory.	70%	n/a

Reassessment Requirement Type
Resit arrangements are explained by the following categories; 1 = A resit is available for all components of the module 2 = No resit is available for 100% continuous assessment module 3 = No resit is available for the continuous assessment component
This module is category 1

Indicative Reading List

Simon Collinson,Rajneesh Narula, Alan M. Rugman: 2020, International Business, 8th, Pearson UK, 9781292274171
Charles W. L. Hill: 0, International Business: Competing in the Global Marketplace, 13th, McGraw Hill, 9781260262582

Other Resources

None

Programme or List of Programmes

AF	BA in Accounting and Finance
EBC	BA in Global Business (Canada)
EBF	BA in Global Business (France)
EBG	BA in Global Business (Germany)
EBS	BA in Global Business (Spain)
EBT	BA in Global Business (USA)
INTB	Bachelor Business Studies International

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