Module: The Global Business Environment

Latest Module Specifications

Current Academic Year 2025 - 2026

Module Title	The Global Business Environment
Module Code	MNA1008 (ITS: MT119)
Faculty	DCU Business School	School	DCU Business School
NFQ level	8	Credit Rating	5

Description

This module provides an introduction to business in the global context. As business increasingly spans across geographic borders the module aims to provide students with a solid understanding of how international business is shaped by local and regional contexts and how external factors impact upon the attractiveness of international markets.

Learning Outcomes

1. 1DCE0721-4EA6-0001-E93D-1F70143018F8
2. Appreciate the changing global marketplace and the factors driving change.
5. 1
6. 1DCE0721-52CE-0001-834C-7DB1CAF41988
7. Demonstrate an understanding and appreciation of suitable frameworks used to analyse and assess International markets.
10. 2
11. 1DCE0721-58AA-0001-76CC-1020186011F9
12. Utilise secondary data to assess attractiveness of International markets.
15. 3
16. 1DCE0721-603A-0001-1C1C-83B049A31820
17. Assess different market entry options and understand how firms internationalise operations.
20. 4
21. 1DCE0721-642F-0001-ECA7-7F941F5A9540
22. Demonstrate an understanding of the role of culture in International business.
25. 5

*Type*	*Hours*	*Description*
Workload	Full time hours per semester
Lecture	22	Formal Lectures
Group work	25	Analysis and utilization of appropriate secondary data sources for inclusion in group assigment.
Independent Study	55	Reflection, preparation and documentation of key learning via a reflective journal assignment. Includes study and synthesis of course materials along with independent, additional reading on selected topics.
Assignment Completion	8	Study of course material for MCQ test.
Independent Study	15	Assigned readings and case studies.
Total Workload: 125

Section Breakdown
CRN	10091	Part of Term	Semester 1
Coursework	100%	Examination Weight	0%
Grade Scale	40PASS	Pass Both Elements	N
Resit Category	RC1	Best Mark	N
Module Co-ordinator	Marty Reilly	Module Teacher

Type	Description	% of total	Assessment Date
Assessment Breakdown
Group assignment	Analysis of an International market, including methods of market entry, analysis of secondary data and presentation of findings.	30%	n/a
Reflective journal	Individual report documenting key learning from topics on the module and additional, independent study.	40%	n/a
In Class Test	Multiple choice question test. 15 questions based on topics covered within the module.	30%	n/a

Reassessment Requirement Type
Resit arrangements are explained by the following categories; RC1: A resit is available for both^* components of the module. RC2: No resit is available for a 100% coursework module. RC3: No resit is available for the coursework component where there is a coursework and summative examination element. ^* ‘Both’ is used in the context of the module having a coursework/summative examination split; where the module is 100% coursework, there will also be a resit of the assessment

Pre-requisite	None
Co-requisite	None
Compatibles	None
Incompatibles	None

All module information is indicative and subject to change. For further information,students are advised to refer to the University's Marks and Standards and Programme Specific Regulations at: http://www.dcu.ie/registry/examinations/index.shtml

Indicative Content and Learning Activities

Introduction to Internationalisation

The Rise of the BRIC Economies

Culture & International Business

Drivers of Globalisation

Analysing International Markets & Industries

Sources of National Advantage (Porter’s Diamond)

Modes of Internationalisation / Foreign Market Entry

International Business Ethics / Universal Principles

International Negotiations

IHRM – The Role of Expats

Rise of Multinationals

Indicative Reading List

Books:

Rugman, A., Collinson, S.: 2014, International Business, 6, Pearson,
Hill, C.: 2014, International Business: Competing in the Global Marketplace, 10, McGraw Hill,

Articles:
None

Other Resources

None