| Module Title |
The Global Business Environment |
| Module Code |
MNA1008 (ITS: MT119) |
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Faculty |
DCU Business School |
School |
DCU Business School |
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NFQ level |
8 |
Credit Rating |
5 |
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Description
This module provides an introduction to business in the global context. As business increasingly spans across geographic borders the module aims to provide students with a solid understanding of how international business is shaped by local and regional contexts and how external factors impact upon the attractiveness of international markets.
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Learning Outcomes
1. Appreciate the changing global marketplace and the factors driving change.
2. Demonstrate an understanding and appreciation of suitable frameworks used to analyse and assess International markets.
3. Utilise secondary data to assess attractiveness of International markets.
4. Assess different market entry options and understand how firms internationalise operations.
5. Demonstrate an understanding of the role of culture in International business.
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| Workload | Full time hours per semester | | Type | Hours | Description |
|---|
| Lecture | 22 | Formal Lectures | | Group work | 25 | Analysis and utilization of appropriate secondary data sources for inclusion in group assigment. | | Independent Study | 55 | Reflection, preparation and documentation of key learning via a reflective journal assignment.
Includes study and synthesis of course materials along with independent, additional reading on selected topics. | | Assignment Completion | 8 | Study of course material for MCQ test. | | Independent Study | 15 | Assigned readings and case studies. |
| Total Workload: 125 |
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| Section Breakdown | | CRN | 10091 | Part of Term | Semester 1 | | Coursework | 0% | Examination Weight | 0% | | Grade Scale | 40PASS | Pass Both Elements | Y | | Resit Category | RC1 | Best Mark | N | | Module Co-ordinator | Marty Reilly | Module Teacher | |
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| Assessment Breakdown |
| Type | Description | % of total | Assessment Date |
|---|
| Group assignment | Analysis of an International market, including methods of market entry, analysis of secondary data and presentation of findings. | 30% | n/a | | Reflective journal | Individual report documenting key learning from topics on the module and additional, independent study. | 40% | n/a | | In Class Test | Multiple choice question test. 15 questions based on topics covered within the module. | 30% | n/a |
| Reassessment Requirement Type |
Resit arrangements are explained by the following categories;
RC1: A resit is available for both* components of the module.
RC2: No resit is available for a 100% coursework module.
RC3: No resit is available for the coursework component where there is a coursework and summative examination element.
* ‘Both’ is used in the context of the module having a coursework/summative examination split; where the module is 100% coursework, there will also be a resit of the assessment
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Pre-requisite |
None
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Co-requisite |
None |
| Compatibles |
None |
| Incompatibles |
None |
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All module information is indicative and subject to change. For further information,students are advised to refer to the University's Marks and Standards and Programme Specific Regulations at: http://www.dcu.ie/registry/examinations/index.shtml
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Indicative Content and Learning Activities
Introduction to Internationalisation
The Rise of the BRIC Economies
Culture & International Business
Drivers of Globalisation
Analysing International Markets & Industries
Sources of National Advantage (Porter’s Diamond)
Modes of Internationalisation / Foreign Market Entry
International Business Ethics / Universal Principles
International Negotiations
IHRM – The Role of Expats
Rise of Multinationals
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Indicative Reading List
Books:
- Rugman, A., Collinson, S.: 2014, International Business, 6, Pearson,
- Hill, C.: 2014, International Business: Competing in the Global Marketplace, 10, McGraw Hill,
Articles:
None |
Other Resources
None |
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