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Module Specifications.

Current Academic Year 2024 - 2025

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Date posted: September 2024

Module Title Strategy in a Global Context
Module Code MT5165 (ITS) / MNA1020 (Banner)
Faculty DCU Business School School DCU Business School
Module Co-ordinatorLu Xu
Module TeachersJohn Loonam, Marty Reilly, Vanessa Bretas
NFQ level 9 Credit Rating 5
Pre-requisite Not Available
Co-requisite Not Available
Compatibles Not Available
Incompatibles Not Available
Coursework Only
Description

Globalization and digitalization are converging with enormous consequences for strategy. Industry structures are being redefined resulting in changes to the nature of competition. Global organisations are looking beyond their value chains towards ecosystems to harness enduring competitive advantage whilst leaders increasingly look to digital platforms to execute their strategies and access global opportunities and markets. This module will explore strategy tools and techniques to develop the ability to formulate and critically evaluate strategies of internationally operating organisations for their sustained success. The module seeks to equip students with relevant theoretical insights and practical examples to better inform 21st century business strategy decision-making.

Learning Outcomes

1. Demonstrate an understanding and appreciation of suitable frameworks used to analyse and assess business and global strategy
2. Apply strong critical reasoning to the identification and solving of strategy issues of internationally operating organisations
3. Exhibit an integrative and holistic understanding in evaluating global strategies and developing suitable recommendations.
4. Understand the nature of strategic positioning within a digital globalization context
5. Critically analyse strategic capabilities within a digital globalization context



Workload Full-time hours per semester
Type Hours Description
Lecture22Lectures and seminars
Independent Study30Assigned readings
Group work25Working on group assignment
Independent Study48Study and synthesis of course materials and additional readings for individual assignment.
Total Workload: 125

All module information is indicative and subject to change. For further information,students are advised to refer to the University's Marks and Standards and Programme Specific Regulations at: http://www.dcu.ie/registry/examinations/index.shtml

Indicative Content and Learning Activities

Indicative Topics:
Business & Global Strategy Strategic Positioning & Digital Globalisation Strategic Capabilities (From Value Chains to Ecosystems) Strategic Choice & Digital Platforms Executing Global Strategy. Seminars from Multinational Managers /research experts

Assessment Breakdown
Continuous Assessment100% Examination Weight0%
Course Work Breakdown
TypeDescription% of totalAssessment Date
Group project Group project to be advised by lecturer.30%n/a
AssignmentIndividual assignment to be advised by lecturer.70%n/a
Reassessment Requirement Type
Resit arrangements are explained by the following categories:
Resit category 1: A resit is available for both* components of the module.
Resit category 2: No resit is available for a 100% continuous assessment module.
Resit category 3: No resit is available for the continuous assessment component where there is a continuous assessment and examination element.
* ‘Both’ is used in the context of the module having a Continuous Assessment/Examination split; where the module is 100% continuous assessment, there will also be a resit of the assessment
This module is category 1
Indicative Reading List

  • Richard Whittington,Patrick Regner,Duncan Angwin,Gerry Johnson,Kevan Scholes: 2022, Exploring Strategy, Text & Cases, Pearson, 9781292428741
  • Charles W. L. Hill,Melissa A. Schilling,Gareth R. Jones: 2016, Strategic Management: Theory & Cases: An Integrated Approach, Cengage Learning, 9781305502277
  • DeWitt, B. & Meyer, R: 2010, Strategy: Process, Content, Context,
Other Resources

58617, 0, A number of journals will also be utilized, eg, Harvard Business Review, Califnornia Management Review, MIT Sloan Management Review, Strategic Management Journal, Global Strategy Journal.,

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