Module Specifications..
Current Academic Year 2023 - 2024
Please note that this information is subject to change.
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Description This module aims; (a) To provide students with a basic understanding of the principles and practice of business strategy development and management (b) To develop in students a capacity for strategic thinking and an understanding of the organisational and management issues involved in formulating and executing strategy. (c) To provide a framework for integrating the knowledge of the various business activities and functions developed elsewhere in the programme. | |||||||||||||||||||||||||||||||||||||||||
Learning Outcomes 1. Engage in Strategic Thinking for the development of Business Strategy; 2. Explore the concepts of Industry and Business Analysis and respective tools available to leaders; 3. Explore Strategy Execution. 4. Apply lessons learned from seminal readings to case study discussion 5. Identify seminal business strategy literature | |||||||||||||||||||||||||||||||||||||||||
All module information is indicative and subject to change. For further information,students are advised to refer to the University's Marks and Standards and Programme Specific Regulations at: http://www.dcu.ie/registry/examinations/index.shtml |
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Indicative Content and Learning Activities
Strategic Process & AnalysisThe Concept of Strategy and the Strategic Management Process; Conducting Industry Analysis; Conducting Competitor AnalysisStrategic ChoiceStrategic Choice and Competitive Advantage; Tailoring strategy to the environment: industry life cycle and position, geographical, and technological Choosing Business Level Strategies; Corporate Strategy: competitive advantage for multi-business companiesStrategic ImplementationThe importance of structure and resources in implementing strategy; Managing the internal organisation to promote better strategy execution; The importance of culture, leadership, and governance in implementation | |||||||||||||||||||||||||||||||||||||||||
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Indicative Reading List
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Other Resources None | |||||||||||||||||||||||||||||||||||||||||
Programme or List of Programmes
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Date of Last Revision | 19-JAN-10 | ||||||||||||||||||||||||||||||||||||||||
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