| Module Title |
Applied Web Design & Development |
| Module Code |
BAA1061 (ITS: MT5133) |
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Faculty |
DCU Business School |
School |
DCU Business School |
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NFQ level |
9 |
Credit Rating |
10 |
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Description
This module will introduce students to the architecture and workings of the world wide web, and to the principles of designing a usable website. It will address the technical structure of the WWW and practical aspects of web authoring as well as the design of websites. It will also introduce the tools and techniques for constructing, optimising and maintaining websites. It will address design issues including requirements specification, user experience and design principles, and usability guidelines for the development and deployment of marketing and e-commerce websites for the global consumer.
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Learning Outcomes
1. Describe the structure and operation of brochure websites and ecommerce websites.
2. Explain the governing principles of Web usability, design guidelines and user experience.
3. Specify, document and wireframe user requirements for websites
4. Critically appraise and test the usability of websites and applications
5. Develop a brochure website using relevant internationally- and industry-recognised web technologies.
6. Develop an e-commerce website using internationally- and industry-recognised content management systems.
7. Understand ecommerce effectiveness principles and the workings and design of online payment gateways.
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| Workload | Full time hours per semester | | Type | Hours | Description |
|---|
| Lecture | 24 | No Description | | Tutorial | 16 | No Description | | Online activity | 48 | No Description | | Group work | 24 | No Description | | Assignment Completion | 48 | No Description | | Independent Study | 90 | No Description |
| Total Workload: 250 |
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| Section Breakdown | | CRN | 11095 | Part of Term | Semester 1 & 2 | | Coursework | 0% | Examination Weight | 0% | | Grade Scale | 40PASS | Pass Both Elements | Y | | Resit Category | RC1 | Best Mark | N | | Module Co-ordinator | David Kenny | Module Teacher | |
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| Assessment Breakdown |
| Type | Description | % of total | Assessment Date |
|---|
| Group assignment | Student must design, develop, deploy and demonstrate a responsive brochureware website for a fictional international company or brand using HTML, CSS and multimedia components as required. The assignment comprises of (a) Requirements and wireframes (b) a deployed website and (c) and demonstration of the final website. The website should demonstrate skills and capabilities in web design and development from a technical, authorship and marketing perspective. | 30% | n/a | | Group assignment | Students must design, develop and deploy a self-hosted e-commerce website for a fictional international company or brand using an internationaly recognised e-commerce content management system.The assignment comprises of the following deliverables (a) Requirements specification document fully outlining the business case and technical, business and user requirements, (b) Installation, configuration and deployment on a hosted environment, (c) payment gateway configuration and implementation, (d) Usability Testing using remote observation/user testing software, and (e) Transfer of documentation and site to client. | 55% | n/a | | Group assignment | Heuristic Evaluation
Students will be asked to critically apply a specific usability heuristics framework to assess the usability of a website or software application. Students will assume the role of usability evaluators and review a commercial website, web application, desktop application or virtual reality / Metaverse experience against best practice usability principles and heuristics. | 15% | n/a |
| Reassessment Requirement Type |
Resit arrangements are explained by the following categories;
RC1: A resit is available for both* components of the module.
RC2: No resit is available for a 100% coursework module.
RC3: No resit is available for the coursework component where there is a coursework and summative examination element.
* ‘Both’ is used in the context of the module having a coursework/summative examination split; where the module is 100% coursework, there will also be a resit of the assessment
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Pre-requisite |
None
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Co-requisite |
None |
| Compatibles |
None |
| Incompatibles |
None |
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All module information is indicative and subject to change. For further information,students are advised to refer to the University's Marks and Standards and Programme Specific Regulations at: http://www.dcu.ie/registry/examinations/index.shtml
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Indicative Content and Learning Activities
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Indicative Reading List
Books:
None
Articles:
None |
Other Resources
None |
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