| Module Title |
Analysing Visual Media Texts |
| Module Code |
CUS1028 (ITS: CM135) |
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Faculty |
Communications |
School |
Humanities & Social Sciences |
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NFQ level |
8 |
Credit Rating |
10 |
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Description
The aim is to develop core foundational skills for reading and interpreting the still and moving image – primarily photography and film – by examining characteristics of formal/stylistic composition and media conventions alongside the interpretative frameworks of semiotic and representational (ideological) analysis
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Learning Outcomes
1. Critically engage with visual methodologies literature
2. Understand the relationship between media texts and their historical, political and cultural contexts
3. Develop the grammar and language of media analysis to interpret a range of visual media
4. Apply a study of the signs and meanings of still and moving images
5. Complete a close textual analysis of a range of media texts
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| Workload | Full time hours per semester | | Type | Hours | Description |
|---|
| Lecture | 22 | Weekly class contact | | Seminars | 11 | Weekly presentations and discussion | | Group work | 35 | Group assignment - visual image analysis | | Assignment Completion | 35 | Individulal assignment - textual analysis of film | | Online activity | 40 | Use of course-related material on Moodle | | Directed learning | 30 | Curated visits to art galleries and exhibitions | | Independent Study | 30 | Accessing media studies and film journals | | Independent Study | 47 | General research and writing |
| Total Workload: 250 |
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| Section Breakdown | | CRN | 20680 | Part of Term | Semester 2 | | Coursework | 0% | Examination Weight | 0% | | Grade Scale | 40PASS | Pass Both Elements | Y | | Resit Category | RC1 | Best Mark | N | | Module Co-ordinator | Jim Rogers | Module Teacher | Aileen O'Driscoll, Angelos G. Bollas, Larissa Brigatti, Mark O'Brien |
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| Assessment Breakdown |
| Type | Description | % of total | Assessment Date |
|---|
| Assignment | Group and solo assignments:
Analyse and interpret still images, using semiotics and other tools of analysis. Demonstrate knowledge of module's core concepts and theories. Apply tools to analysis of visual media | 100% | n/a |
| Reassessment Requirement Type |
Resit arrangements are explained by the following categories;
RC1: A resit is available for both* components of the module.
RC2: No resit is available for a 100% coursework module.
RC3: No resit is available for the coursework component where there is a coursework and summative examination element.
* ‘Both’ is used in the context of the module having a coursework/summative examination split; where the module is 100% coursework, there will also be a resit of the assessment
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Pre-requisite |
None
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Co-requisite |
None |
| Compatibles |
None |
| Incompatibles |
None |
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All module information is indicative and subject to change. For further information,students are advised to refer to the University's Marks and Standards and Programme Specific Regulations at: http://www.dcu.ie/registry/examinations/index.shtml
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Indicative Content and Learning Activities
Visual Media Literacy
Compositional Interpretation
Semiology and Advertising Images
Media Literacy
Ideology & Photography
Film Form
Film Story-telling: story structure, film narrative and narration
Film Genres: genre tropes, mythology and marketing
Documentary & Music Videos: moving image media
New Smart/Postmodern Film TV
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Indicative Reading List
Books:
- Rose, Gillian: 2001, Visual methodologies: an introduction to the interpretation of visual materials,
- Geiger and Rutsky: 2005, Film Analysis: A Norton Reader,
- Croteau & Hoynes: 2014, Media/Society: Industries, Images & Audiences,
- P. Brereton: 2001, Continuum Guide to Media Education, Continuum,
- G. Branston and R. Stafford: 2006, The Media Studies Guide, Routledge,
- P. Long and T. Wall: 2009, Media Studies:, Pearson,
- J. Nelmes (ed): 2007, Introduction to Film Studies, 3rd ed, Routledge Press,
- J. Hill and P. C. Gibson: 1998, The Oxford Guide to Film Studies, Oxford Press,
Articles:
None |
Other Resources
None |
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