| Module Title |
Analysing Visual Media Texts |
| Module Code |
CUS1028 (ITS: CM135) |
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Faculty |
Humanities & Social Sciences |
School |
Communications |
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NFQ level |
8 |
Credit Rating |
10 |
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Description
The aim is to develop core foundational skills for reading and interpreting the still and moving image – primarily photography and film – by examining characteristics of formal/stylistic composition and media conventions alongside the interpretative frameworks of semiotic and representational (ideological) analysis
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Learning Outcomes
1. 1D64623C-EA07-0001-CF65-112012E01E2D
2. Critically engage with visual methodologies literature
5. 1
6. 1D64623C-F4E1-0001-4DF5-E1902BEC1787
7. Understand the relationship between media texts and their historical, political and cultural contexts
10. 2
11. 1D64623C-FDC1-0001-7579-2E6018F016F1
12. Develop the grammar and language of media analysis to interpret a range of visual media
15. 3
16. 1D64623D-095A-0001-91A7-170034C015F8
17. Apply a study of the signs and meanings of still and moving images
20. 4
21. 1D64623D-1140-0001-3FA4-1430180011A8
22. Complete a close textual analysis of a range of media texts
25. 5
|
| Workload | Full time hours per semester | | Type | Hours | Description |
|---|
| Lecture | 22 | Weekly class contact | | Seminars | 11 | Weekly presentations and discussion | | Group work | 35 | Group assignment - visual image analysis | | Assignment Completion | 35 | Individulal assignment - textual analysis of film | | Online activity | 40 | Use of course-related material on Moodle | | Directed learning | 30 | Curated visits to art galleries and exhibitions | | Independent Study | 30 | Accessing media studies and film journals | | Independent Study | 47 | General research and writing |
| Total Workload: 250 |
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| Section Breakdown | | CRN | 20680 | Part of Term | Semester 2 | | Coursework | 100% | Examination Weight | 0% | | Grade Scale | 40PASS | Pass Both Elements | N | | Resit Category | RC1 | Best Mark | N | | Module Co-ordinator | Jim Rogers | Module Teacher | Aileen O'Driscoll, Angelos G. Bollas, Larissa Brigatti, Mark O'Brien |
|
| Assessment Breakdown |
| Type | Description | % of total | Assessment Date |
|---|
| Assignment | Group and solo assignments:
Analyse and interpret still images, using semiotics and other tools of analysis. Demonstrate knowledge of module's core concepts and theories. Apply tools to analysis of visual media | 100% | n/a |
| Reassessment Requirement Type |
Resit arrangements are explained by the following categories;
RC1: A resit is available for both* components of the module.
RC2: No resit is available for a 100% coursework module.
RC3: No resit is available for the coursework component where there is a coursework and summative examination element.
* ‘Both’ is used in the context of the module having a coursework/summative examination split; where the module is 100% coursework, there will also be a resit of the assessment
|
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Pre-requisite |
None
|
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Co-requisite |
None |
| Compatibles |
None |
| Incompatibles |
None |
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All module information is indicative and subject to change. For further information,students are advised to refer to the University's Marks and Standards and Programme Specific Regulations at: http://www.dcu.ie/registry/examinations/index.shtml
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Indicative Content and Learning Activities
Visual Media Literacy
Compositional Interpretation
Semiology and Advertising Images
Media Literacy
Ideology & Photography
Film Form
Film Story-telling: story structure, film narrative and narration
Film Genres: genre tropes, mythology and marketing
Documentary & Music Videos: moving image media
New Smart/Postmodern Film TV
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Indicative Reading List
Books:
- Rose, Gillian: 2001, Visual methodologies: an introduction to the interpretation of visual materials,
- Geiger and Rutsky: 2005, Film Analysis: A Norton Reader,
- Croteau & Hoynes: 2014, Media/Society: Industries, Images & Audiences,
- P. Brereton: 2001, Continuum Guide to Media Education, Continuum,
- G. Branston and R. Stafford: 2006, The Media Studies Guide, Routledge,
- P. Long and T. Wall: 2009, Media Studies:, Pearson,
- J. Nelmes (ed): 2007, Introduction to Film Studies, 3rd ed, Routledge Press,
- J. Hill and P. C. Gibson: 1998, The Oxford Guide to Film Studies, Oxford Press,
Articles:
None |
Other Resources
None |
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