Module: Digital Creativity in the Workplace

Latest Module Specifications

Current Academic Year 2025 - 2026

Module Title	Digital Creativity in the Workplace
Module Code	EDU1126 (ITS: ES595)
Faculty	STEM Ed, Innov, Global Studies	School	DCU Institute of Education
NFQ level	9	Credit Rating	10

Description

This module will expand on the Educational Applications of Multimedia module. An Educational Entrepreneurial Approach will be taken in this module to guide practitioner-researchers as they embrace digital technology to resolve an identified need in a workplace context. Participants will further develop knowledge and understanding of design theories and theories of learning and gain practical knowledge and skills in the use of video pre-production, production and post-production through a project based learning approach. Participants are expected to critically engage in peer-evaluation of work.

Learning Outcomes

1. Demonstrate core concepts for multimedia design.
2. Develop a storyboard of your idea.
3. Create multimedia content for work context.
4. Present a suitable 'pitch'.
5. Appreciate emotional response created by visual representations.
6. Demonstrate capacity to evaluate your work and engage in peer evaluation.
7. Carry out independent research using primary and secondary text and visual materials.

*Type*	*Hours*	*Description*
Workload	Full time hours per semester
Lecture	8	Animation
Lecture	24	Pre production, production and post-production
Online activity	10	Adobe Connect.
Online activity	24	Peer review of work.
Group work	16	Video Production
Assignment Completion	6	Production Pitch
Assignment Completion	20	Ongoing reflection.
Assignment Completion	6	Vodcast
Tutorial	6	Validation meetings
Independent Study	67	Independent study.
Total Workload: 187

Section Breakdown
CRN	10570	Part of Term	Semester 1
Coursework	0%	Examination Weight	0%
Grade Scale	40PASS	Pass Both Elements	Y
Resit Category	RC1	Best Mark	N
Module Co-ordinator	Yvonne Crotty	Module Teacher

Type	Description	% of total	Assessment Date
Assessment Breakdown
Digital Project	Digital video.	100%	Week 12

Reassessment Requirement Type
Resit arrangements are explained by the following categories; RC1: A resit is available for both^* components of the module. RC2: No resit is available for a 100% coursework module. RC3: No resit is available for the coursework component where there is a coursework and summative examination element. ^* ‘Both’ is used in the context of the module having a coursework/summative examination split; where the module is 100% coursework, there will also be a resit of the assessment

Pre-requisite	None
Co-requisite	None
Compatibles	None
Incompatibles	None

All module information is indicative and subject to change. For further information,students are advised to refer to the University's Marks and Standards and Programme Specific Regulations at: http://www.dcu.ie/registry/examinations/index.shtml

Indicative Content and Learning Activities

Pre-production.
Storyboard. Script. Pitch.

Production.
Tools and Technologies.

Post-Production.
Editing.

Aesthetics.
Visuals. Aesthetics. Emotional response.

Researh.
Primary and secondary text and visual materials.

Indicative Reading List

Books:

Costello, Vic,: 0, Multimedia foundations: core concepts for digital design, 2017, New York: Routledge,,
Barone, Tom; Eisner, Elliot W: 2012, Arts based research, London: SAGE,
Robinson, K. and Aronica, L: 2010, The Element, Penguin,
Eisner, Elliot W: 0, The enlightened eye: qualitative inquiry and the enhancement of educational practice, 1991, New York, N.Y: Toronto; Macmillan Pub.,
Eisner, Elliot W: 2002, The arts and the creation of mind, New Haven, Connecticut; London: Yale University Press,
Harrington, R.: 2008, Producing Video Podcasts: A Guide for Media Professionals., Focal Press,
Braveman, B.: 2006, Video Shooter: Storytelling with DV, HD, and HDV Cameras., CMP Books,
Glebas, F: 2008, Directing the Story: Professional Storytelling and Storyboarding, Focal Press,
Rosenthal, A.: 2007, Writing, Directing, and Producing Documentary Films,
Crotty, Y. and Farren, M.: 2013, Digital literacies in education: creative, multimodal and innovative practices, Oxford; Bern: Peter Lang,,

Articles:
None

Other Resources

None