| Module Title |
Innovation |
| Module Code |
ENI1000 (ITS: FB300S) |
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Faculty |
DCU Business School |
School |
DCU Business School |
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NFQ level |
8 |
Credit Rating |
5 |
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Description
This module introduces some of the key issues and seminal literature about innovation and product/process design. The course provides students with an opportunity to explore the various factors which affect the widespread adoption of an innovation to market. The module studies the various types of innovation; studying the effects of breakthrough products and incremental innovations on the market and market players. Focus will be both on the start-up climate and organisational innovation and examine the key strengths of each in a technological-driven market. Lastly the module will examine the need for customer-centricity in the innovation process and students will explore and apply techniques relating to lead-user design in conceptualising new products.
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Learning Outcomes
1. Develop a critical awareness of the role of innovation as a key source of competitive advantage and growth.
2. Critically evaluate the main theoretical approaches for explaining the adoption of innovations
3. Identify and explain the strategies, skills and systems necessary for innovation.
4. Critically evaluate specific product innovations throughout time in terms of their successes and diffusion trajectories (national and international).
5. Understand and apply lead-user design and customer-centric design principles
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| Workload | Full time hours per semester | | Type | Hours | Description |
|---|
| Directed learning | 150 | Including lectures, exercises, mini case studies, class discussions, assignments |
| Total Workload: 150 |
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| Section Breakdown | | CRN | 11390 | Part of Term | Semester 1, 2 & 3 | | Coursework | 0% | Examination Weight | 0% | | Grade Scale | PASS/FAIL | Pass Both Elements | Y | | Resit Category | RC2 | Best Mark | N | | Module Co-ordinator | Eric Clinton | Module Teacher | |
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| Assessment Breakdown |
| Type | Description | % of total | Assessment Date |
|---|
| Group project | Teams will conceptualise a new product innovation using lead-user design and customer-centric design principles. Teams will present their concept and diffusion strategy. | 60% | Other | | Assignment | Students will examine a successful innovation through time as it moves towards mass adoption, analysing the amendments made in both product design and marketing strategy in targeting different customer segments | 30% | Other | | Participation | Participation in in-class/online discussion | 10% | Other |
| Reassessment Requirement Type |
Resit arrangements are explained by the following categories;
RC1: A resit is available for both* components of the module.
RC2: No resit is available for a 100% coursework module.
RC3: No resit is available for the coursework component where there is a coursework and summative examination element.
* ‘Both’ is used in the context of the module having a coursework/summative examination split; where the module is 100% coursework, there will also be a resit of the assessment
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Pre-requisite |
None
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Co-requisite |
None |
| Compatibles |
None |
| Incompatibles |
None |
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All module information is indicative and subject to change. For further information,students are advised to refer to the University's Marks and Standards and Programme Specific Regulations at: http://www.dcu.ie/registry/examinations/index.shtml
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Indicative Content and Learning Activities
Diffusion of innovation
Adoption, factors affecting, crossing the chasm, innovators dilemma, laggards,
Types of innovation
Breakthrough, incremental, marketing, organisational, product, process, architectural, platform.
Customer-centricity
consumer behavior, spending trends, forecasting, market research, lead-user design, affective reasoning
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Indicative Reading List
Books:
- Richard A. Gershon: 2016, Digital Media and Innovation Management and Design Strategies in Communication, 9781452241418
- Alexander Brem: 2008, The Boundaries of Innovation and Entrepreneurship, Gabler, 223, 9783834908339
- Peter F. Drucker: 2007, Innovation and Entrepreneurship, Elsevier LTD, Oxford, 0750685085
- Clayton M. Christensen: 2016, The innovator's dilemma, Harvard Business School Press, Boston, Mass., 0875845851
- Aldo Cundari: 2016, Customer-centric marketing: building relationships and creating advocates in the age of the consumer, 9781119102618
- Gunnar Liest, Andrew Morrison, and Terje Rasmussen: 2003, Digital media revisited, MIT Press, Cambridge, Mass., 0262122561
Articles:
None |
Other Resources
- website: TED Talks, TED Talks - any relating to innovation,
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