Module:

Latest Module Specifications

Current Academic Year 2025 - 2026

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Module Title
Module Code	(ITS: CM296)
Faculty		School
NFQ level		Credit Rating

Description

This module provides a framework for students to develop a critical theoretical awareness of media practice within a broader multimedia environment and provides the analytical, reflexive, and scholarly overviews necessary for students to grasp issues as they relate to the political economy, creative industries, and practice based/led research. Students through lectures, reading, writing and/or the production of an audiovisual essay will utilize and explore digital technologies in order to investigate their objects of study.

Learning Outcomes

1. 1. Investigate theory, history and practice in multimedia.
2. 2. Develop writing skills through the production of an essay/or develop audiovisual essay skills through the production of an audiovisual essay.
3. 3. Show proficiency when analyzing media texts.
4. 4. Produce an essay/audiovisual essay that comments on theoretical or historical concerns in academic writing.
5. 5. Appraise the growing and evolving fields of multimedia/new media industries.

*Type*	*Hours*	*Description*
Workload	Full time hours per semester
Lecture	22	Lecture: 11 x 2 hours
Fieldwork	103	Independent Learning: 103 hours
Total Workload: 125

Type	Description	% of total	Assessment Date
Assessment Breakdown
Essay	Write an academic essay or produce an audiovisual essay.	100%	Week 12

Reassessment Requirement Type
Resit arrangements are explained by the following categories; RC1: A resit is available for both^* components of the module. RC2: No resit is available for a 100% coursework module. RC3: No resit is available for the coursework component where there is a coursework and summative examination element. ^* ‘Both’ is used in the context of the module having a coursework/summative examination split; where the module is 100% coursework, there will also be a resit of the assessment

Pre-requisite	None
Co-requisite	3,
Compatibles	None
Incompatibles	None

All module information is indicative and subject to change. For further information,students are advised to refer to the University's Marks and Standards and Programme Specific Regulations at: http://www.dcu.ie/registry/examinations/index.shtml

Indicative Content and Learning Activities

Week 1
Introduction

Week 2
Analysing Media: Semiotics

Week 3
Production Studies

Week 4
Production of Culture/Frankfurt School of Critical Theory

Week 5
New Media/New Pleasure

Week 6
Practice Based Research

Week 7
READING WEEK

Week 8
Digital Labour

Week 9
Smart Cinema

Week 10
The Audiovisual Essay

Week 11
Convergence, Hactivism and MultiMedia Art Practice

Week 12
Conclusions

Indicative Reading List

Books:
None

Articles:
None

Other Resources

None