| Module Title |
Media & Communication Skills |
| Module Code |
MCO1063 (ITS: EN206) |
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Faculty |
SALIS |
School |
Humanities & Social Sciences |
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NFQ level |
8 |
Credit Rating |
5 |
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Description
To introduce students to English-language media, including newspapers, journals and magazines.
To enable students to understand and critically appraise a variety of media text types from a linguistic and cultural viewpoint.
To develop transferable project management skills.
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Learning Outcomes
1. Critically analyse newspaper media
2. Critically analyse advertisements
3. Critically analyse Naomi Klein's No Logo
4. Project management skills
5. Create on-line magazine content
6. Reflect on group learning
7. English language writing skills development
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| Workload | Full time hours per semester | | Type | Hours | Description |
|---|
| Lecture | 16 | Analysis of media, including newspaper articles, advertisements, No Logo | | Group work | 8 | Development of Dublin Insight magazine | | Independent Study | 101 | Reading media articles, preparing presentations, writing journal articles, creating on-line newspaper |
| Total Workload: 125 |
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| Section Breakdown | | CRN | 20702 | Part of Term | Semester 2 | | Coursework | 0% | Examination Weight | 0% | | Grade Scale | | Pass Both Elements | Y | | Resit Category | | Best Mark | N | | Module Co-ordinator | | Module Teacher | Barra O Seaghdha, Fiona Gallagher |
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| Assessment Breakdown |
| Type | Description | % of total | Assessment Date |
|---|
| Digital Project | Creation of on-line newspaper in groups | 80% | Week 9 | | Performance evaluation | Reflection on group and individual contribution to on-line project | 20% | Week 9 |
| Reassessment Requirement Type |
Resit arrangements are explained by the following categories;
RC1: A resit is available for both* components of the module.
RC2: No resit is available for a 100% coursework module.
RC3: No resit is available for the coursework component where there is a coursework and summative examination element.
* ‘Both’ is used in the context of the module having a coursework/summative examination split; where the module is 100% coursework, there will also be a resit of the assessment
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Pre-requisite |
None
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Co-requisite |
None |
| Compatibles |
None |
| Incompatibles |
None |
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All module information is indicative and subject to change. For further information,students are advised to refer to the University's Marks and Standards and Programme Specific Regulations at: http://www.dcu.ie/registry/examinations/index.shtml
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Indicative Content and Learning Activities
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Indicative Reading List
Books:
- Klein, N.: 2005, No Logo,
- Richardson, J.: 0, Analysing Newspapers,
Articles:
None |
Other Resources
- Newspapers: Daily broadsheet and tabloid newspapers,
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