Latest Module Specifications
Current Academic Year 2025 - 2026
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Description This module explores the science underpinning behaviour change, including barriers and facilitators; design aspects of behaviour change, as well as innovations in technology and behaviour change. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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Learning Outcomes 1. Critically understand the role of behavioural science in technology design 2. Critically consider existing behaviour change frameworks and digital behaviour change methodologies 3. Identify and analyse key factors influencing behaviour change at individual, organisational and societal level 4. Plan and appraise a digital behaviour change intervention for a specific target behaviour and population | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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All module information is indicative and subject to change. For further information,students are advised to refer to the University's Marks and Standards and Programme Specific Regulations at: http://www.dcu.ie/registry/examinations/index.shtml |
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Indicative Content and Learning Activities
Setting the groundwork for behaviour change Practical and ethical considerations, identifying and defining target behaviour; identifying barriers and facilitators of behaviour change; Use and misuse of behaviour sciences Theory driven and evidence based behaviour change Theory driven and evidence based behaviour change including behaviour change methodologies; exploration and comparison of frameworks and models, design of a behaviour change intervention Interventions for behaviour change at the individual, organisational societal levels The complex relationship between behaviour and technology The complex relationship between behaviour and technology; types of technology (from the obvious computing technology to “lower tech”) for behaviour change; intentional and accidental behaviour change, Persuasive technology, behaviour change technology Design, implementation and assessment: Using technology at all stages of the behaviour change process. Assessing intervention outcomes from objective measures to user experience | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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Indicative Reading List Books:
Articles: None | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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Other Resources None | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||