Latest Module Specifications
Current Academic Year 2025 - 2026
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Description This module introduces first-year students to the rich, interconnected fields of psychology and creativity, with a particular focus on their relevance to media and the media industries. Designed specifically for entry-level learners, the module begins by exploring core ideas from influential thinkers such as Freud, Jung, and Rogers. Building on this foundation, the second half of the module examines the relationship between psychology and creativity, considering topics such as creative thinking, creative personalities, and professional practice within the creative industries – an area where many communication students pursue careers. Throughout the module, students will encounter key concepts and theories that will not only deepen their critical and creative awareness but also provide a strong basis for research and production work in later years. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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Learning Outcomes 1. Explain the core concepts of the theoretical perspectives examined within the module. 2. Present a theoretically informed appreciation of a major theory of communications psychology. 3. Write an academic essay on the psychology of communications. 4. Recognise the key determinants of psychological influences on various modes of communication. 5. Apply contrasting theoretical perspectives to critical questions within a written assignment. 6. Reference assignments using the Harvard System. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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All module information is indicative and subject to change. For further information,students are advised to refer to the University's Marks and Standards and Programme Specific Regulations at: http://www.dcu.ie/registry/examinations/index.shtml |
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Indicative Content and Learning Activities
Introduction and overview Introduction and overview of module Group Psychology Introduction to key ideas in group psychology Freud part 1 Introduction to Freud's theory of the unconscious, psychoanalysis, and psycho-sexual development. Freud part 2 Introduction to Freud's writings on dreams, civilization, and the creative process Jung Introduction to Jung's ideas on the personal and collective unconscious, archetypes, and creativity Social Psychology and Humanistic Psychology Introduction to key ideas in social psychology, Carl Rogers, and Abraham Maslow Creativity - A System's Perspective Introduction to systems perspectives on creativity, especially the DIFI framework. The Creative Industries Detailed examination of the emergence of the creative industries, creative roles, and hidden downsides Collective Creativity Examination of group and project work in creative industries, case studies of advertising and animation. Cultural Creativity Examination of the relationship between culture and creativity, cultural dimensions (Hofstede), and cultural 'great works'. Creative Ireland Summary of course and detailed examination of culture and creativity in Ireland. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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Indicative Reading List Books:
Articles: None | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Other Resources
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