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Module Title |
New Enterprise Development Project
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Module Code |
EF317
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School |
DCUBS
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Online Module Resources
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| Module Co-ordinator | Dr Teresa Hogan | Office Number | Q129 |
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Level |
3
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Credit Rating |
10
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Pre-requisite |
None
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Co-requisite |
None
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Module Aims
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This linked module has the dual aim of introducing the student to the theory and the practice of entrepreneurship in the context of high performance enterprise in Ireland.
The theory section provides an understanding of the role of the entrepreneur in innovation and new business formation in Ireland.
The practical section provides students with an understanding of the processes involved in initiating and developing a new business and aims to encourage and develop in students the entrepreneurial skills required for such a venture.
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Learning Outcomes
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Students will gain an understanding of the multidisciplinary nature of entrepreneurship and the key issues in successful venture initiation.
Business planning requires a vision of "how things will be", supported by key assumptions and data. Student will undertake their assessment in interdisciplinary teams and will have first hand experience of the vision, leadership, innovation, team building, general management, and hard work, that is required to be a successful entrepreneur.
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Indicative Time Allowances
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Hours
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Lectures |
48
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Tutorials |
3
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Laboratories |
0
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Seminars |
0
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Independent Learning Time |
99
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Total |
150
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Placements |
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Assignments |
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NOTE
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Assume that a 10 credit module load represents approximately 150 hours' work, which includes all teaching, in-course assignments, laboratory work or other specialised training and an estimated private learning time associated with the module.
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Indicative Syllabus
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Entrepreneurship: Definitions of entrepreneurship. The environmental influences affecting entrepreneurship. The role of entrepreneur in innovation and economic growth.
Innovation and Entrepreneurship: Sources of innovation; Relevance of sources to the entrepreneur; New Product Development Strategies; Technology Adoption Lifecycle
Business Idea: Sources of new business ideas, effective brainstorming, product benefits, idea screening, product concept development. Intellectual Property Rights.
New Business Planning: Essential differences between new business plans and planning for established businesses, critical path milestones, testing key assumptions.
New Business Strategy: Strategies for success in new venture management. Competitive forces, market position, competitive advantage, generic strategies.
Venture Financing: Stages of financing in high growth businesses. Advantages and disadvantages of different sources of financing including debt, government grants, venture capital and stock market flotation. Strategies for attracting venture capital and exit mechanisms.
Financial Planning: Financing requirement, investor's view, financial projections, cashflow, profit and loss account, balance sheet, breakeven analysis, sensitivity analysis. New product pricing,
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| Assessment | | Continuous Assessment | 100% | Examination Weight | 0% |
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Indicative Reading List
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Dollinger, Marc J. Entrepreneurship: Strategies and Resources, Prentice Hall, USA. 2000
Drucker, P., Innovation and Entrepreneurship. Allen and Unwin, 1994.
Storey, D. J. Understanding the Small Business Sector. London: Routledge, 1994.
Cryan, Mary The New Pioneers- Building a Winning Company in the US High-Tech Market,
Dublin: Oak Tree Press, 1999
Garavan, T.G. B. O'Cinneide and P. Fleming Entrepreneurship and Business Start-Ups in Ireland, Vol. 1 An Overview, Dublin: Oak Tree Press. 1998
Moore, Geoffrey A. Crossing the Chasm, Marketing and Selling High-Tech Products to Mainstream Customers, Harper Business: New York. 1999.
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Programme or List of Programmes
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| BME | BEng Manufacturing Engineering &Business |
| BS | Bachelor of Business Studies |
| BSI | Business Studies ( with INTRA ) |
| DME | B.Eng. in Digital Media Engineering |
| EBF | BA in European Business (French) |
| EBG | BA in European Business (German) |
| EBS | BA in European Business (Spanish) |
| EBT | BA in European Business (Trans.Studies) |
| ES | BEng in Electronic Systems |
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