Registry
Module Specifications
Archived Version 2009 - 2010
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| Module Aims | |||||||||||||||||||||||||||||||||
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This linked module has the dual aim of introducing the student to the theory and the practice of entrepreneurship in the context of high performance enterprise in Ireland.The theory section provides an understanding of the role of the entrepreneur in innovation and new business formation in Ireland.The practical section provides students with an understanding of the processes involved in initiating and developing a new business and aims to encourage and develop in students the entrepreneurial skills required for such a venture.
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| Learning Outcomes | |||||||||||||||||||||||||||||||||
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On completion of this module, the student will be able to · Recognise the multidisciplinary nature of entrepreneurship and demonstrate the ability to work within a multidisciplinary team (PO1, PO5, PO6). · Identify the key issues involved in enterprise creation (PO1, PO5).· Review and analyse enterprise and entrepreneurship documents and reports (PO5, PO6). · Devise and perform market research for a business idea and develop a marketing strategy (PO1, PO2, PO5, PO6). · Formulate and interpret financial statements used in a business plan (PO1, PO2, PO5, PO6). · Formulate a complete business plan based on an original idea (PO1, PO2, PO4, PO5, PO6). | |||||||||||||||||||||||||||||||||
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Assume that a 10 credit module load represents approximately 150 hours' work, which includes all teaching, in-course assignments, laboratory work or other specialised training and an estimated private learning time associated with the module. | |||||||||||||||||||||||||||||||||
| Indicative Syllabus | |||||||||||||||||||||||||||||||||
Entrepreneurship: Definitions of entrepreneurship; environmentalinfluences affecting entrepreneurship; role of entrepreneur in innovationand economic growth.Innovation and Entrepreneurship: Sources of innovation; relevance ofsources to the entrepreneur; new product development strategies;technology adoption lifecycle.Business Idea: Sources of new business ideas; effective brainstorming;idea generation and screening, product concept; product benefits.Intellectual Property Rights: Commercialisation issues; copyright.Market research: Exploring competitive advantage; primary and secondaryresearch; market research techniques.New Business Planning: Essential differences between new business plansand planning for established businesses; critical path milestones; testingkey assumptions.New Business Strategy: Strategies for success in new venture management;competitive forces; market position; generic strategies.Venture Financing: Stages of financing in high growth businesses:advantages and disadvantages of different sources of financing includingdebt, government grants, venture capital and stock market flotation;strategies for attracting venture capital and exit mechanisms.Financial Planning: Financing requirements; investor''''''''s view, financialprojections, cashflow, profit and loss account, balance sheet, breakevenanalysis, sensitivity analysis; new product pricing, | |||||||||||||||||||||||||||||||||
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| Indicative Reading List | |||||||||||||||||||||||||||||||||
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Burns, Paul (2001) Entrepreneurship and Small Business, Palgrave Garavan, T. G. and B. O’Cinneide and P. Fleming (1997) Entrepreneurship and Business Start-Ups in Ireland, Volumes 1 and 2 Dublin: Oak Tree Press. O’Gorman, Colm and J. Cunningham (1997) Enterprise in Action Kennedy, T. M., M. J. MacCormac and J. J. Teeling, (1995) Financial Management, Dublin: MacMillan. Birley, Sue and Daniel F. Muzyka (1997) Mastering Entrepreneurship O’Kane, Brian (2000), How to Form a Limited Company, 4th Edition, Oak Tree Press O’Kane, Brian (2001) Starting a Business in Ireland, Oak Tree Press Immink, Ron and O’Kane, Brian (2002), TenBiz Plan: Dynamic Business Planning for Start-ups, 2nd Edition, Oak Tree Press Moore, Geoffrey A. (1999) Crossing the Chasm, Marketing and Selling High-tech Products to Mainstream Customers, Harper Business, New York, 2nd edition. Cryan, Mary (1999) The New Pioneers- Building a Winning Company in the US High-tech Market, Dublin: Oak Tree Press. Dollinger, Marc J. Entrepreneurship: Strategies and Resources, Prentice Hall, USA. 2000 Drucker, P., Innovation and Entrepreneurship. Allen and Unwin, 1994 Storey, D. J. Understanding the Small Business Sector. London: Routledge, 1994 | |||||||||||||||||||||||||||||||||
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Contribution to Programme Areas:
Science & Mathematics Discipline - specific Technology Information and Communications Technology Design and Development Engineering Practice Social and Business Context 1 3 1 0 0 4 Contribution to Programme Outcomes:
Knowledge and Its Application:
The ability to derive and apply solutions from a knowledge of sciences, engineering sciences, technology and mathematics Problem Solving:
The ability to identify, formulate, analyse and solve engineering problems;
Design:
The ability to design a system, component or process to meet specified needs, to design and conduct experiments and to analyse and interpret data; Ethical Practice:
An understanding of the need for high ethical standards in the practice of engineering, including the responsibilities of the engineering profession towards people and the environment Effective Work and Learning:
The ability to work effectively as an individual, in teams and in multidisciplinary settings together with the capacity to undertake lifelong learning; Effective Communication:
The ability to communicate effectively with the engineering community and with society at large 2 2 0 1 4 4 Teaching & Learning Strategies/Assessment Methodology:
Lectures, tutorials, seminars and individual group consultations are utilised in this module. Three continuous assessment assignments are carried out in a group of 3 or 4 students: One based on entrepreneurship theory/research (30%), one based on market research and analysis for an original business idea (20%), and one that is a complete business plan for an original business idea (50%). | |||||||||||||||||||||||||||||||||
| Programme or List of Programmes | |||||||||||||||||||||||||||||||||
| BS | Bachelor of Business Studies | ||||||||||||||||||||||||||||||||
| BSI | Business Studies ( with INTRA ) | ||||||||||||||||||||||||||||||||
| EBF | BA in European Business (French) | ||||||||||||||||||||||||||||||||
| EBG | BA in European Business (German) | ||||||||||||||||||||||||||||||||
| EBS | BA in European Business (Spanish) | ||||||||||||||||||||||||||||||||
| EBT | BA in European Business (Trans.Studies) | ||||||||||||||||||||||||||||||||
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