Registry
Module Specifications
Archived Version 2010 - 2011
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Module Aims | |||||||||||||||||||||||||||||||||
This module aims to provide students with a sound understanding of both qualitative and quantitative research methodologies. The module looks at each stage of the market research process from initial problem definition, through to the presentation of the final results. Demonstrations of using computer software SPSS for data analysis are also provided.
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Learning Outcomes | |||||||||||||||||||||||||||||||||
On successful completion of this module, students will be able to:
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Assume that a 10 credit module load represents approximately 150 hours' work, which includes all teaching, in-course assignments, laboratory work or other specialised training and an estimated private learning time associated with the module. | |||||||||||||||||||||||||||||||||
Indicative Syllabus | |||||||||||||||||||||||||||||||||
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Indicative Reading List | |||||||||||||||||||||||||||||||||
Malhotra, Naresh K and Mark Peterson, (2006), Basic Marketing Research: A Decision-Making Approach. New Jersey: Prentice Hall McGivern, Yvonne (2006), The Practice of Market and Social Research: An Introduction. London: Financial Times Prentice Hall. Jarboe, Glen R (1999), Marketing Research project Manual (4th ed.). London: South-Western Publish Co. Bryman, Alan and Duncan Cramer (2004), Quantitative Data Analysis with SPSS Release 12 and 13 for Windows: A Guide for Social Scientists East Sussex: Routledge. Antonius, Rachad (2003), Interpreting Quantitative Data with SPSS. London: Sage Publications Inc. Kinnear and Gray (2006), SPSS 14 Made Simple | |||||||||||||||||||||||||||||||||
Programme or List of Programmes | |||||||||||||||||||||||||||||||||
BSSA | Study Abroad (DCU Business School) | ||||||||||||||||||||||||||||||||
BSSAO | Study Abroad (DCU Business School) | ||||||||||||||||||||||||||||||||
ECSA | Study Abroad (Engineering & Computing) | ||||||||||||||||||||||||||||||||
ECSAO | Study Abroad (Engineering & Computing) | ||||||||||||||||||||||||||||||||
HMSA | Study Abroad (Humanities & Soc Science) | ||||||||||||||||||||||||||||||||
HMSAO | Study Abroad (Humanities & Soc Science) | ||||||||||||||||||||||||||||||||
INBD | Innovation and New Business Development | ||||||||||||||||||||||||||||||||
MINT | BSc Marketing, Innovation & Technology | ||||||||||||||||||||||||||||||||
SHSA | Study Abroad (Science & Health) | ||||||||||||||||||||||||||||||||
SHSAO | Study Abroad (Science & Health) | ||||||||||||||||||||||||||||||||
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