Academic Structures
Programme Academic Structure for 2023 - 2024, BSc Marketing, Innovation & Technology
This information is provisional & subject to change.
Year 1 Core Modules:
| Code | Title | Credit | Semester | Exam % | CA % | Resit Category |
|---|---|---|---|---|---|---|
| EF115 | Fundamentals of Economics | 7.5 | Year long | 0 | 100 | 1 |
| MG101 | Introduction to Marketing | 5 | Semester 1 | 60 | 40 | 1 |
| MG114 | Marketing of High Tech Products & Innovations | 10 | Year long | 0 | 100 | 1 |
| MG115 | Market Intelligence | 10 | Year long | 0 | 100 | 1 |
| MT120 | Business Analytics 1 | 5 | Year long | 0 | 100 | 1 |
| PS130 | Modern Technology | 5 | Semester 2 | 0 | 100 | 1 |
| SB102 | Critical Thinking for Business | 5 | Year long | 0 | 100 | 1 |
| SB104 | Life | 10 | Year long | 0 | 100 | 1 |
Year 2 Core Modules:
| Code | Title | Credit | Semester | Exam % | CA % | Resit Category |
|---|---|---|---|---|---|---|
| AC118 | Introductory Accounting for Business | 7.5 | Year long | 0 | 100 | 1 |
| CA259 | Data Analytics for Marketing Applications | 5 | Semester 2 | 60 | 40 | 1 |
| HR301 | Organisational Psychology | 5 | Semester 2 | 0 | 100 | 1 |
| MG302 | International Marketing | 5 | Semester 1 | 0 | 100 | 1 |
| MG308 | The Changing Consumer | 5 | Semester 1 | 0 | 100 | 1 |
| MG329 | Digital Marketing | 5 | Semester 2 | 0 | 100 | 1 |
| MG339 | Sales Strategies | 5 | Semester 1 | 0 | 100 | 1 |
| MG343 | Marketing for Sustainable & Ethical Develop | 5 | Semester 2 | 0 | 100 | 1 |
| MT211 | Distribution & Channel Mng. | 5 | Semester 1 | 0 | 100 | 1 |
| MT226 | Web Design | 5 | Semester 1 | 0 | 100 | 1 |
| SB201 | The Innovators Toolkit | 5 | Semester 2 | 0 | 100 | 1 |
| SB202 | Critical Thinking in Action | 5 | Year long | 0 | 100 | 1 |
Year 3 Core Modules:
| Code | Title | Credit | Semester | Exam % | CA % | Resit Category |
|---|---|---|---|---|---|---|
| EF327 | High-Technology Entrepreneurship | 10 | Year long | 0 | 100 | 1 |
| EF412 | Year 2 Contribution | 0 | Year long | 0 | 100 | 2 |
| MG328 | Marketing Management & Planning | 10 | Year long | 0 | 100 | 1 |
| MG330 | Information Technology in Society | 5 | Semester 1 | 0 | 100 | 1 |
| MG331 | Innovation, Marketing & New Tech. Foresights | 5 | Semester 2 | 0 | 100 | 1 |
| MG333 | Marketing Communications | 5 | Semester 1 | 0 | 100 | 1 |
| MT301 | Business Strategy | 10 | Year long | 0 | 100 | 1 |
| MT341 | Digital Disruption & Sustainable Innovation | 5 | Semester 1 | 0 | 100 | 1 |
| MT353 | Sustainable Project Management | 5 | Semester 2 | 0 | 100 | 1 |
Year 3 Optional Modules -
| Code | Title | Credit | Semester | Exam % | CA % | Resit Category |
|---|---|---|---|---|---|---|
| MT319 | Advanced Operational Modelling for Business | 5 | Semester 2 | 0 | 100 | 1 |
| MT340 | Responsible Mgmt & Lship for Sustainable Bus. | 5 | Semester 2 | 0 | 100 | 1 |
| MT400 | Business Summer School | 10 | Year long | 0 | 0 | 2 |
| UM405 | Uaneen Non-Contributing Module | 5 | Year long | 0 | 100 | 1 |